Plenty of curators can add a song to a playlist. Jacob Moore built something harder to copy: a discovery brand that gives emerging artists context. Since launching Pigeons & Planes in 2008, Moore has helped the platform move from rapid-fire blogging into Spotify...
Before every rap campaign became a fight for Spotify placement and TikTok velocity, Andrew Barber built influence by paying attention to one city better than almost anybody else. His platform, Fake Shore Drive, helped document Chicago rap while drill, SaveMoney and a...
Patrick Cc is not a traditional playlist curator sitting anonymously behind a Spotify account. His influence comes from connecting several discovery channels: long-form YouTube documentaries, reaction content, artist collaborations, playlists and studio sessions. For...
SoundCloud music promotion is not just about getting more plays. It is about figuring out who keeps coming back and giving those people a reason to stay close. If somebody has played your track repeatedly, liked it, reposted it, commented, and followed you, that...
TikTok music promotion gets a lot easier when you stop guessing what your audience wants. Your comment section is basically an unpaid A&R room. Fans tell you which lyric hit, which bar needs a video, which snippet they want again, what they think the song means,...
