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Why do artists and labels have greater Soundcloud engagement ratios?

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Published by The Supreme Team on July 21, 2020

The trend on SoundCloud, particularly with channels, is to pair reposts to be able to accelerate follower development. That other channel get uploads, and may then do the same. You are unlikely to click it if multiple stations repost the same song every day. They end up unfollowing them or dismissing the channels. That isn’t to say that all repost Soundcloud reposts have bad engagement prices. The outliers are the ones that upload more, behaving more like tags and repost frequently. It’s a lot easier to appreciate an artist than a station or tag since there personality.
There is an important tipping point in engagement with reposts exceeding four a day, which everyone should take as their limit. Reposting more frequently to overcompensate for the lack of plays is, in fact, counter-productive and reduces engagement farther. There’s a good deal more to be said for reposting 4 times each day consistently and optimizing for ideal repost (or upload) times, leaving ample time in between every repost. The trick then, in optimizing outcomes from paid advertising, is analyzing which channels have higher play-to-follower ratios, by taking a look at the frequency with which they repost and the quality of the Soundcloud music promotion. Another optimization strategy is to need your repost is scheduled in the best engagement time, which is usually when the majority of their Soundcloud audience has arrived in school or the office of that station.

Obtaining More Plays on SoundCloud
A common strategy is to give away your Soundcloud music promotion for free download in exchange for a follow on SoundCloud as the name would imply. Some follow for download gates allow you to collect followers across channels and stores, collect emails, or gift exclusive content. For constructing an Soundcloud audience this has become a must-do.

This one is simple. Ensure that your tags in your tune is identical to whichever chart on SoundCloud you want Soundcloud promotion real to chart within. Something as simple as tagging your song”electronic” can make a major difference in its success if you find yourself lucky enough to have charted on SoundCloud.

The more a channel reposted the less engaged their Soundcloud audience. Frequency had the strongest correlation to a station ratio. Audience engagement falls at outside and 5 reposts, with the majority of the analyzed channels reposting between 6 and 17 times. They see the value in saving their Soundcloud audiences and are rewarded with a response every time they do something that is upload or repost.

So why do artists and labels have greater engagement ratios? Labels and artists often curate more in relation to reposts and uploads, preferring quality over quantity, allowing them to create dedicated superfans.
SoundCloud has become a thriving ecosystem that hosts not only record labels but also Soundcloud music promotionians, artist collectives, promotional stations, and Soundcloud reposts. These were covered by us in repost trading guide & our SoundCloud advertising. Trading is favored by big channels with channels that are big. At the same time that is exact, the offering of advertising is.
It is a trend we’re currently seeing with record labels. As the significance of SoundCloud expands beyond Soundcloud music promotion, labels of all sizes are catching on to the value of getting their SoundCloud plays on stage. Their SoundCloud efforts now are also led to SoundCloud, such as campaigns and trading.
Improving your station’s engagement
The normal repost generates plays of the following of that station. Quite simply, if a 100.000 follower channel reposted your course, it would probably only create 3.000 — 4.000 plays. You, like us, had probably expected this number to be higher. Whereas a part of channels ranged between 10-18%, some were as low as 1 percent. The vast majority of the low-ratio accounts were the repost channels, who reposted frequently throughout the day and had few first uploads in their account. The high-ratio accounts were labels and the artists, who reposted less and uploaded . The distinction is critical, and reinforces the notion you will have to be careful in who you group up with.
The findings apply to reposting, while the research methodology of the article was originally meant to address repost SoundCloud. We were shocked by the resultsas they conreal Soundcloud promotion firmed the belief that we formed by instinct — that reposts’ value was being diluted. It turns out that followers are not the best indicator for the number of plays you can expect to receive from a repost. The worth of a repost is directly on the character and behaviour of the SoundCloud channel. They upload, repost and who their Soundcloud audience is composed of are influencing variables.

The key behind strong reposts
Since the SoundCloud trading setting resembles the Wild West, these findings can help you choose your repost partners, along with better estimate the value of a promotional offer that is paid.

The Influencer

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Interview Submissions for Musical Artists:

  • FREE PROMOTION FOR YOUR SONG RELEASE
  • Reposted to thousands of our FB, INSTA, TIKTOK, and TWITTER followers.
  • Added to HUM Music Blog (https://thehum.us/)
  • 24-hour Featured Artist Free Interview on our home page.
  • Streams from our website and SoundCloud playlists.
  • Daily emails to industry professionals.
  • Option to publish to 80+ News Sites, including NBC, FOX, CBS and Google News.*

Interview

  • If you don't use a real email we can't add you.
  • URL must be formatted like: https://soundcloud.com/user/song (Leave off the mobile "m." )
  • THE PHOTO IS 99% of the reason people click.
  • This field is for validation purposes and should be left unchanged.

FAQ

  • How do Reposts Work?
    1. Your song is distributed to our network of SoundCloud Influencers.
    2. Our Influencers have between 10k – 500k followers each.
    3. Influencers repost your song to their followers.
    4. Followers may (or may not) choose to play, like, comment, or repost your track.
    5. The better the track, the better it will perform.
    6. You can monitor your engagements in SoundCloud Pulse or Notifications.
    7. Reposts stay active for 48 hours.
    8. To see an example of a repost schedule click here.
  • What are you going to do for me?
    We give your release a boost by getting it in front of a real audience. We provide you with a "first wave" of engagement that you may not be able to get otherwise. What happens next is up to you and your music.
  • How long do reposts last?
    Reposts stay active for 48 hours. After the first 48 hours, your reposts are too far down the stream to be noticed. Removing them keeps an influencer's channel from being over-used and outdated.
  • Will I go VIRAL from one organic soundcloud promotion?
    The truth is, probably not. Unless you have the next “The Box” in your pocket, you are probably not going to blow up from one promotion. We are not going to bullshit our clients and make false promises. Think “Brand Building” not “Overnight Sensation.”
  • Will I get noticed by labels?
    The best way to get noticed is to keep your brand in front of an audience while producing top quality material. Labels want real artists who already have a brand together, who self-promote and have a good presence on Soundcloud and Spotify. Please, don’t expect to send out some reposts and get signed. This is the most competitive business in the world.
  • Can I have the links to your influencer channels? 
    No. It took us many years to build our network.
  • How many is a million?
    The number represents the total amount of followers your song is shared with. It doesn’t mean that your track will be reposted by a million influencers.
  • Can I split an order between multiple songs?
    We require a minimum of 1 million reposts per song when splitting an order. The minimum order you can split between two songs is 2 million reposts.
  • Can I change the link to my song?
    Unfortunately, no. The organic Soundcloud promotion can't be forwarded. It is okay to change the title or other meta-data, just not anything that affects the link.
  • What if no one likes my music? 
    If we can't get anyone to repost your track, we will refund all of your money.
  • Are the organic SoundCloud followers real people who will become fans?
    They are fully organic, real, living people who have downloaded other music from our fangates and given the option to follow you. Once they are following you they will receive your music in their streams and it's up to you if you connect with them and build your community. This is how to turn them into "Superfans."
  • Will they immediately like my music?
    New followers are not automatic "fans" and will probably not engage your tracks right away. You have to engage them by streaming good music, following them back, comment on their stuff, and chatting with them.  Build your community.
  • How Long does it take to gain 1000?
    Once the campaign has started, you can expect 1 week per-1000.
  • How can I track the progress of a campaign?
    Watch your organic Soundcloud followers grow on the Pulse app or in Notifications on the website.
  • Can I change the link to my profile after I order?
    No. Unfortunately, the promotions can't be forwarded. It is okay to change the title or other meta-data, just not anything that affects the link.
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