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Strategies for releasing independent music among Music Promotion-19

Big-time Press Release

Published by The Supreme Team on August 5, 2020

None of us could have predicted a 2020 like this

Rolling Stone reported at the close of March that music streaming was down during this time of quarantine and social distancing, and then Billboard announced on April 7th that streaming was actually back on the uptick.

Artists and groups are navigating uncharted waters, offering discounts on merch to try to generate scrape-by revenue, hosting Zoom shows, and going Instagram live with other artists. Many are asking themselves: should I hold off on releasing until this is all over?

Just because the whole world has hit pause, we don’t necessarily believe it’s smart for artists and bands to do the same

Releasing is a decision ultimately up to the artist and their team (if applicable), but with streaming back on the incline, and with major artists delaying their release dates, this might be the perfect time for an indie artist to cut through the noise.

Here are some strategy suggestions we have for releasing in 2020:


Understand Soundcloud and Spotify insights when posting a release and implement the “seven times factor”

Social media insights are a great tool for knowing the ideal times to post a new release and for cross-referencing what kinds of posts your audience likes to engage with the most. On your Facebook Page (not your personal profile) and your Instagram (that must be a business account) you can utilize these insights.

The Marketing Rule of 7 has been a maxim since the 1930s. It basically insinuates that a buyer needs to hear a product advertised at least 7 times to even consider purchasing said item. Implement this when releasing music! Songs are creative expressions yes, but they are also a product. Treat your release as such and share it on your platforms at least 7 times. Map out a schedule beforehand of 7+ different creative, fun ways to share your product with your community.

Use targeted ads on Soundcloud and Spotify

You can target specific demographics on Soundcloud and Spotify and tailor each ad to who you’d like to reach. The analytics that are provided from the Soundcloud and Spotify ad managers can be extremely intuitive, but it’s smart to manually target as well. If your song is youthful, it might be a good idea to have a low, tighter age range for your ad, for example. You also don’t only have to focus on getting your music in front of individual consumers based on genres or similar artists. You can also focus your campaign to be geared towards companies (like labels, distribution, development) and job titles (managers, A&R, etc). This way you are also targeting those folks that are looking to discover people like yourself.

Optimize your Spotify profile (bio, photos, etc.) and embed a follow button on your website

Spotify is such an important platform and the way you present yourself is crucial. Make sure you have a cover photo, a few stock images for your about section, a bio, and your socials connected, and embed a follow button on your website. But beyond that, make sure your photos and the tone of your bio are cohesive with your website and other media platforms, and make sure they express your personality and the mood of your music. If your music is mostly upbeat and warm, choose photos that highlight warm colors, nature, and bright backgrounds. If your music is more melancholic, maybe consider a more serious photo with cooler tones. All of these small components matter.

Become your own playlist curator

Create an artist playlist and start building a following. It can be a themed playlist, it can be a list of your influences, etc. just remember to always include your music on the playlist. You can update it weekly, monthly or however often you want Soundcloud promotion real, and slowly start to gain a following. Let artists submit their music to it and tag them when you add them. This is a great, tangible way to become your own playlist curator, connect with other artists, and organically grow your streams and listeners yourself.

Incentivize fans to join your mailing list

By using Patreon, or just a landing page on your email Soundcloud promotion service, you can reach out on all of your Soundcloud and Spotify platforms to announce that fans can hear a new release or see a new music video a few days to a week early to incentivize them to sign up for your mailing list. Social media posts get buried, fake accounts follow you and hurt your engagement, and while yes, people can miss an email, mailing lists are the most intentional and direct way of reaching out to fans (besides sending handwritten, calligraphic letters I suppose).


We at Streaming Promotions believe in the power of third-party playlists


Artists can sometimes be too hyper focused on getting a Spotify editorial placement. It looks really good on socials, it spikes your listeners, etc. But not only are the odds slim of securing those types of playlists, what happens when your listeners spike and then fall dramatically once you’re taken off? Using third party lists can assist with getting around the gatekeepers and cutting through the noise on your own.

There are certainly scam-like companies out there (here’s our advice on how to detect those red flags), third-party playlist companies can be a great tool for artists. They can help artists and bands gain new listeners, forge relationships with independent curators on the platform, and trigger Spotify algorithms.

Our CEO Michael Sloane had a great response to the Forbes article that warned against them:

“We know there’s nothing more than submission that can get you on Spotify Editorial. It’s the very reason we focus on UGC (user-generated content). If you don’t get on editorial (40,000 songs are released on Spotify everyday so your chances are unfortunately slim), they’re basically saying you’re screwed and back to the “figure 8” — releasing your music, just like your social content, to the same people over and over again…with no one discovering you.

The framing of this article is 100% about editorial lists. And we agree. Anyone telling you they can get you on there is a scam. It’s all label relations and the artist portal. What he isn’t taking into account is that traction can happen outside of the Spotify Editorial ecosystem. Releasing music and gaining organic/non-editorial audience is paramount in growing fans and an audience which will then increase metrics, hopefully triggering larger audiences to hear the music through algorithms, and this step-by-step process hopefully gets you that editorial placement. UGC or independent playlist promotion breaks that figure 8 cycle.”

Streaming Promotions is a boutique digital strategy and music SoundCloud agency specializing in the strategic placement of music in streaming Soundcloud promotion services, specifically Spotify. You can submit on our website and read our content on Medium.

The post Strategies for releasing independent music among Music Promotion-19 appeared first on DIY Musician Blog.

SoundCloud Promotion


The Influencer

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Interview Submissions for Musical Artists:

  • Reposted to thousands of our FB, INSTA, TIKTOK, and TWITTER followers.
  • Added to HUM Music Blog (https://thehum.us/)
  • 24-hour Featured Artist Free Interview on our home page.
  • Streams from our website and SoundCloud playlists.
  • Daily emails to industry professionals.
  • Option to publish to 80+ News Sites, including NBC, FOX, CBS and Google News.*


  • If you don't use a real email we can't add you.
  • URL must be formatted like: https://soundcloud.com/user/song (Leave off the mobile "m." )
  • THE PHOTO IS 99% of the reason people click.
  • This field is for validation purposes and should be left unchanged.


  • How do Reposts Work?
    1. Your song is distributed to our network of SoundCloud Influencers.
    2. Our Influencers have between 10k – 500k followers each.
    3. Influencers repost your song to their followers.
    4. Followers may (or may not) choose to play, like, comment, or repost your track.
    5. The better the track, the better it will perform.
    6. You can monitor your engagements in SoundCloud Pulse or Notifications.
    7. Reposts stay active for 48 hours.
    8. To see an example of a repost schedule click here.
  • What are you going to do for me?
    We give your release a boost by getting it in front of a real audience. We provide you with a "first wave" of engagement that you may not be able to get otherwise. What happens next is up to you and your music.
  • How long do reposts last?
    Reposts stay active for 48 hours. After the first 48 hours, your reposts are too far down the stream to be noticed. Removing them keeps an influencer's channel from being over-used and outdated.
  • Will I go VIRAL from one organic soundcloud promotion?
    The truth is, probably not. Unless you have the next “The Box” in your pocket, you are probably not going to blow up from one promotion. We are not going to bullshit our clients and make false promises. Think “Brand Building” not “Overnight Sensation.”
  • Will I get noticed by labels?
    The best way to get noticed is to keep your brand in front of an audience while producing top quality material. Labels want real artists who already have a brand together, who self-promote and have a good presence on Soundcloud and Spotify. Please, don’t expect to send out some reposts and get signed. This is the most competitive business in the world.
  • Can I have the links to your influencer channels? 
    No. It took us many years to build our network.
  • How many is a million?
    The number represents the total amount of followers your song is shared with. It doesn’t mean that your track will be reposted by a million influencers.
  • Can I split an order between multiple songs?
    We require a minimum of 1 million reposts per song when splitting an order. The minimum order you can split between two songs is 2 million reposts.
  • Can I change the link to my song?
    Unfortunately, no. The organic Soundcloud promotion can't be forwarded. It is okay to change the title or other meta-data, just not anything that affects the link.
  • What if no one likes my music? 
    If we can't get anyone to repost your track, we will refund all of your money.
  • Are the organic SoundCloud followers real people who will become fans?
    They are fully organic, real, living people who have downloaded other music from our fangates and given the option to follow you. Once they are following you they will receive your music in their streams and it's up to you if you connect with them and build your community. This is how to turn them into "Superfans."
  • Will they immediately like my music?
    New followers are not automatic "fans" and will probably not engage your tracks right away. You have to engage them by streaming good music, following them back, comment on their stuff, and chatting with them.  Build your community.
  • How Long does it take to gain 1000?
    Once the campaign has started, you can expect 1 week per-1000.
  • How can I track the progress of a campaign?
    Watch your organic Soundcloud followers grow on the Pulse app or in Notifications on the website.
  • Can I change the link to my profile after I order?
    No. Unfortunately, the promotions can't be forwarded. It is okay to change the title or other meta-data, just not anything that affects the link.
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