If nobody knows who you are, they can’t search for you. And you can’t rely on a rave flyer or
a club promoter or Beatport or any of these other websites to do the promotion for you. You
need to create your brand and you need to inject yourself into this community. This is a huge
part of the responsibility for the artist or the act. You don’t just market a track, you market
your entire self, and this begins long before that shining star pops out of your head and into
the throbbing crowds worldwide. What does it mean to create a brand for yourself? Know
who you are as an artist and reflect that in everything you do. People need to recognize you,
recognize your

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