TikTok music promotion should start before your project is available to stream. If the first time people hear about your release is the morning it drops, you are already playing catch-up. The smarter move is to make the song feel familiar before release day, then give...
Joe Kay’s influence is bigger than any single playlist. Through Soulection, the Los Angeles DJ and curator built a discovery ecosystem where radio episodes, SoundCloud mixes, events and social content all feed the same musical identity. For independent rappers, that...
A Spotify add can create streams, but a trusted tastemaker can give listeners a reason to care. Anthony Fantano is not primarily a Spotify playlist curator. His influence comes from turning albums, singles and underground scenes into conversations that travel across...
Plenty of curators can add a song to a playlist. Jacob Moore built something harder to copy: a discovery brand that gives emerging artists context. Since launching Pigeons & Planes in 2008, Moore has helped the platform move from rapid-fire blogging into Spotify...
Before every rap campaign became a fight for Spotify placement and TikTok velocity, Andrew Barber built influence by paying attention to one city better than almost anybody else. His platform, Fake Shore Drive, helped document Chicago rap while drill, SaveMoney and a...
