The trend on SoundCloud, particularly with channels, is to pair reposts to be able to accelerate follower development. That other channel get uploads, and may then do the same. You are unlikely to click it if multiple stations repost the same song every day. They end up unfollowing them or dismissing the channels. That isn’t to say that all repost networks have bad engagement prices. The outliers are the ones that upload more, behaving more like tags and repost frequently. It’s a lot easier to appreciate an artist than a station or tag since there personality.
There is an important tipping point in engagement with reposts exceeding four a day, which everyone should take as their limit. Reposting more frequently to overcompensate for the lack of plays is, in fact, counter-productive and reduces engagement farther. There’s a good deal more to be said for reposting 4 times each day consistently and optimizing for ideal repost (or upload) times, leaving ample time in between every repost. The trick then, in optimizing outcomes from paid advertising, is analyzing which channels have higher play-to-follower ratios, by taking a look at the frequency with which they repost and the quality of the music. Another optimization strategy is to need your repost is scheduled in the best engagement time, which is usually when the majority of their audience has arrived in school or the office of that station.
Obtaining More Plays on SoundCloud
A common strategy is to give away your music for free download in exchange for a follow on SoundCloud as the name would imply. Some follow for download gates allow you to collect followers across channels and stores, collect emails, or gift exclusive content. For constructing an audience this has become a must-do.
This one is simple. Ensure that your tags in your tune is identical to whichever chart on SoundCloud you want to chart within. Something as simple as tagging your song”electronic” can make a major difference in its success if you find yourself lucky enough to have charted on SoundCloud.
The more a channel reposted the less engaged their audience. Frequency had the strongest correlation to a station ratio. Audience engagement falls at outside and 5 reposts, with the majority of the analyzed channels reposting between 6 and 17 times. They see the value in saving their audiences and are rewarded with a response every time they do something that is upload or repost.
So why do artists and labels have greater engagement ratios? Labels and artists often curate more in relation to reposts and uploads, preferring quality over quantity, allowing them to create dedicated superfans.
SoundCloud has become a thriving ecosystem that hosts not only record labels but also musicians, artist collectives, promotional stations, and networks. These were covered by us in repost trading guide & our SoundCloud advertising. Trading is favored by big channels with channels that are big. At the same time that is exact, the offering of advertising is.
It is a trend we’re currently seeing with record labels. As the significance of SoundCloud expands beyond music, labels of all sizes are catching on to the value of getting their SoundCloud plays on stage. Their marketing efforts now are also led to SoundCloud, such as campaigns and trading.
Improving your station’s engagement
The normal repost generates plays of the following of that station. Quite simply, if a 100.000 follower channel reposted your course, it would probably only create 3.000 — 4.000 plays. You, like us, had probably expected this number to be higher. Whereas a part of channels ranged between 10-18%, some were as low as 1 percent. The vast majority of the low-ratio accounts were the repost channels, who reposted frequently throughout the day and had few first uploads in their account. The high-ratio accounts were labels and the artists, who reposted less and uploaded . The distinction is critical, and reinforces the notion you will have to be careful in who you group up with.
The findings apply to reposting, while the research methodology of the article was originally meant to address repost marketing. We were shocked by the resultsas they confirmed the belief that we formed by instinct — that reposts’ value was being diluted. It turns out that followers are not the best indicator for the number of plays you can expect to receive from a repost. The worth of a repost is directly on the character and behaviour of the SoundCloud channel. They upload, repost and who their audience is composed of are influencing variables.
The key behind strong reposts
Since the SoundCloud trading setting resembles the Wild West, these findings can help you choose your repost partners, along with better estimate the value of a promotional offer that is paid.