When trying to determine how many streams a Spotify playlist campaign may generate there are several factors to take into consideration.
The number of playlist followers will not be equal to the number of streams you receive:
Don’t expect 100,000 streams from a playlist with 100,000 followers. It would be nice, but it just doesn’t work like that. On an average playlist, only about 10% of the followers are active listeners.
If your hip-hop song is added to the playlist “Hip-Hop Hits,” which has a following of 100,000 people. You should expect that only 10,000 of those followers will be streaming in the course of a month.
Your position in a playlist influences streams:
Where your song is placed in a playlist is very important. The closer to #1, the better. As you get down the playlist the probability of a listener tuning out gets higher. This rate is different for different types of playlists. A workout playlist may only hold listeners for the length of a workout. (Which is under an hour or after 20 songs.) A Reggae playlist may be on in the background of a smokers house all day.
If you are added to a playlist with 100,000 followers, and the followers are 10% active, this playlist will generate around 10,000 active listeners per month. If that list is a workout playlist and your song is below the top 20, the number of streams you get may be further reduced. See how many factors come into play?
The duration of your placement on a playlist affects your streams:
The position and duration is determined by the curators, if a curator loves your song they would probably add it higher on the playlist and you could stay on their list for a long time. Your song might move down the playlists at some point because the curator adds new songs higher than yours on their playlist.
If you are added to a playlist with 100,000 followers that are 10% are active, this playlist may generate around 10,000 listeners per month if your song is placed in the #1 position and is kept there for one month. However, if the curator keeps you on the playlist in the #1 spot for 3 months, you may receive 3x more streams.
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