The trend on SoundCloud, especially with promotional channels, is to pair reposts that are consistent with like-to-download gate addition to have the ability to accelerate follower development. That station get uploads that are consistent too, and may then do the same. The end result is a perpetuating cycle, where the increase in followers leads to more exposure (although not per se more plays). If stations repost the same song every day, you are unlikely to click it. They end up dismissing the channels or unfollowing them. That is not to say that all repost networks have bad engagement rates. The outliers are those which repost less often and upload more, behaving more like tags. It’s a good deal more easy to appreciate an artist than a station or tag because there personality.
There’s an important tipping point in engagement with reposts exceeding four a day, which everyone should take to heart as their limit. Reposting more often to overcompensate for the lack of plays is, actually, counter-productive and reduces engagement farther. There’s a good deal more to be said for reposting 4 times per day consistently and optimizing for perfect repost (or upload) times, leaving ample time between every repost. Another optimization strategy may be to need your paid repost is scheduled in the best engagement time, which is when the vast majority of the audience has arrived in school or the office of that station.
Obtaining More Plays on SoundCloud
As the name would suggest, there is a common strategy to give away your music for free download in exchange for a follow on SoundCloud. Some follow for gates allow you to collect followers across different stores and channels that are societal, collect emails, or present content. This has turned into a must-do for constructing an audience.
Follow for Download Gates:
This one is simple. Ensure that your tags in your tune is identical to whichever graph on SoundCloud you want to chart within. Something as simple as tagging your tune”digital” can make a big difference in its success if you find yourself fortunate enough to have charted on SoundCloud.
You will have to be careful not to exhaust your viewers.
The more a channel reposted the less engaged their audience. Repost frequency had the strongest correlation to a station’s play-to-follower ratio. Engagement falls significantly at outdoors and 5 daily reposts, with nearly all the channels reposting between 6 and 17 times daily. They see the value and are rewarded each time they do something.
So why do labels and artists have higher engagement ratios? Labels and artists frequently curate more in relation to reposts and uploads, preferring quality over quantity, permitting them to create dedicated superfans.
SoundCloud has turned into a thriving ecosystem that hosts not only record labels but also musicians, artist collectives, promotional stations, and networks. We covered these in our SoundCloud advertising & repost trading manual. Big channels favor trading with channels that are large. At exactly the exact same time, the offering of advertising is rising, making it easy for artists to resort to paying for their reposts.
It’s a trend we are currently seeing with record labels. As the importance of SoundCloud expands beyond digital audio, labels of all sizes are catching on to the value of having their SoundCloud plays. Their marketing efforts are also led to SoundCloud, such as sometimes paid campaigns and repost trading.
Improving your channel’s engagement
The standard repost generates plays of the following of that station. Quite simply, if a 100.000 follower channel reposted your course, it would probably only create 3.000 — 4.000 plays. You, like us, had probably expected this number to be much higher. Whereas a small portion of channels ranged between 10-18% some were as low as 1 percent. The majority of the low-ratio accounts were the repost channels, who reposted frequently throughout the day and had few initial uploads in their accounts. The high-ratio accounts were labels and the artists, who reposted less and uploaded more frequently. The distinction is important, and reinforces the notion that you will need to be careful in who you set up with.
The findings apply to reposting while this article’s study methodology was originally intended to address repost marketing. The results shocked us , even as they confirmed the belief that we formed by instinct — that the value of reposts was being diluted. It turns out that followers are not the best indicator for the number of plays you can expect to get from a repost. The worth of a repost is connected to behavior and the character of the SoundCloud channel that is reposting. Often they upload, repost and who their audience is composed of are influencing variables.
The key behind strong reposts
These findings can help you choose your repost partners, along with better estimate the value of a paid offer as the SoundCloud trading setting looks like the Wild West.