The more a channel reposted every day, the less engaged their audience. Frequency had the strongest correlation to a channel’s play-to-follower ratio. Engagement falls at 5 daily reposts and outside, with the majority of the examined channels reposting between 6 and 17 times daily. They see the value in saving their audiences and are rewarded every time they do something that is repost or upload.
The key behind strong reposts
Follow for Download Gates:
So why do labels and artists have higher engagement ratios? Labels and artists frequently curate more in relation to reposts and uploads, preferring quality over quantity, permitting them to create dedicated superfans.
You will have to be careful not to exhaust your viewers.
The normal repost generates plays of that channel’s following. You, like us, had probably expected this number to be greater. The majority of stations had scarily low play-to-follower ratios, between 1-5%. Whereas a small part of channels ranged between 10-18%, some were as low as 1 percent. The majority of the low-ratio accounts were the repost stations, who reposted frequently throughout the day and had few initial uploads in their accounts. The accounts that are high-ratio were labels and the artists, who reposted uploaded and less more often. The distinction is important, and reinforces the notion you will have to be careful in who you set up with.
Improving your station’s engagement
The trend on SoundCloud, especially with promotional channels, is to pair consistent reposts to have the ability to accelerate follower development. That other channel may do the same, and get consistent uploads also. The final result is a perpetuating cycle, where the increase in followers leads to more exposure (although not per se more plays). If channels repost the exact same song every day, you’re not likely to click it. Finally, they end up unfollowing them or dismissing the channels. That is not to say that all repost networks have lousy engagement rates. The outliers are those which upload more more like tags and repost often. It’s a lot more easy to appreciate an artist than a channel or tag because there’s very little personality.
There is a significant tipping point in engagement with reposts exceeding four a day, which everyone should take to heart as their regular limit. Reposting more frequently to overcompensate for the lack of plays is, actually, counter-productive and reduces engagement farther. The trick then, in optimizing outcomes from paid advertisements, is examining which stations have higher play-to-follower ratios, by taking a look at the frequency with which they repost and the quality of the music. Another optimization strategy may be to need your paid repost is scheduled in the optimum engagement time, which is when the vast majority of their audience has arrived at work or school of that station.
These findings can allow you to select your repost partners, in addition to better estimate the value of a paid promotional offer as the SoundCloud trading setting resembles the Wild West.
As the title would imply, there is a common strategy to give away your music for free download in exchange. Some follow for gates permit you collect mails to collect followers across stores and channels, or even gift content. This has become a must-do for building an audience.
The findings apply to reposting generally while the article’s research methodology was originally meant to address paid repost marketing. We were shocked by the results, even as they affirmed the belief that we shaped by instinct — that reposts’ value was being diluted. It turns out that followers are not the best indicator for the amount. The worthiness of a repost is on behavior and the character of the reposting SoundCloud channel. They upload, repost and who their audience consists of are currently impacting factors.
SoundCloud has turned into a thriving ecosystem that hosts musicians but also record labels, artist collectives, promotional channels, and networks. These were covered by us in repost trading guide & our SoundCloud advertising. Big channels prefer trading with channels. At precisely the same time, the offering of paid advertising is.
Getting More Plays on SoundCloud
It’s a trend we’re currently seeing with record labels too. As SoundCloud’s importance expands beyond music, labels of all sizes are catching on to the value of having their SoundCloud plays. Their marketing efforts are also led to SoundCloud, such as campaigns and trading.
This one is straightforward. Make sure your tags in your tune is identical to whichever chart on SoundCloud you want to chart within. Something as simple as tagging your tune”digital” can make a big difference in its success should you find yourself lucky enough to have charted on SoundCloud.