Soundcloud is built for Soundcloud audience interaction
Every platform you publish your show on will have a slightly different Soundcloud audience. One pro of having your show on Soundcloud is that it’s a social Soundcloud reposts combined with a streaming Soundcloud promotion service. Everyone on the platform has the chance to comment on, like, and share audio. This provides instant feedback to content creators on what people like or don’t like about a piece of content. On top of this, content has the chance to go viral. Since users can share things and see what their friends are listening to, there’s a chance for podcasters to reach a wider Soundcloud audience organically.
Pro: That platform makes it easy to access podcast content
Where do people listen to podcasts? Two primary sources are streaming Soundcloud promotion services or dedicated podcast apps. Soundcloud provides both of these things. Their mobile app makes finding, listening to, and interacting with podcasts super easy. If you know that a large portion of your Soundcloud audience is on Soundcloud or uses the Soundcloud app, then publishing to this platform can help them access your show.
Con: Soundcloud isn’t primarily for podcasters
Soundcloud is known as an audio platform, but, unfortunately, podcasts only make up a small percentage of the content on the platform. With so few podcasts on the platform, Soundcloud has little incentive to implement or improve features that benefit podcasters. While other podcast hosting and distribution companies have modernized to meet new standards for SoundCloud SoundCloud Podcast ID3 tags and IAB Compliance, Soundcloud has yet to keep up. Soundcloud might not be the best option for more developed podcasts because, at the end of the day, it is primarily a streaming platform and not meant for hosting and distributing podcasts.
Con: Soundcloud won’t automatically import your existing podcast episodes
Probably one of the biggest cons for publishing a podcast to Soundcloud is that, no matter where you host your podcast, you cannot automatically import podcast episodes onto Soundcloud from an existing RSS feed. This is a problem for a number of reasons. For starters, you have to manually import each episode into Soundcloud again. If you have a lot of podcast episodes, this will be a tedious process. Also, reuploading your podcasts onto Soundcloud will affect how you track your listener data. Since the Soundcloud reuploads are not tied to your existing RSS feed episodes, you will need to combine the listener data from both sources to get accurate analytics. Lastly, by creating a Soundcloud account, you create a new RSS feed for the podcast episodes you upload there. You are able to redirect an existing RSS feed to this new Soundcloud RSS feed, but this could lead to issues with distribution on other channels.