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SoundCloud: Improving your channel’s engagement

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Published by The Supreme Team on December 3, 2019

So why do labels and artists have greater engagement ratios? Labels and artists often curate more in relation to reposts and uploads, preferring quality over quantity, permitting them to make dedicated superfans.

There’s a significant tipping point in engagement with reposts exceeding four a day, which everyone should take to heart as their regular limit. Reposting more often to overcompensate for the lack of plays is, actually, counter-productive and reduces engagement farther. The trick then, in optimizing outcomes from paid advertisements, is examining which channels have higher play-to-follower ratios, by having a look at the frequency with which they repost and the quality of the Soundcloud music promotion. Another optimization strategy is to need your paid repost is scheduled in the optimum engagement time, which is usually when the vast majority of their Soundcloud audience has arrived in school or the office of that station.

The trend on SoundCloud, especially with channels, is to pair reposts that are consistent to be able to accelerate follower development. That other channel may do the same, and receive uploads. You are unlikely to click it if channels repost the same song every day. Finally, they end up dismissing the stations or unfollowing them. The outliers are those which upload more more like tags and repost. The greatest ratios are found with celebrity stations, who not only repost less frequently and upload over promotional channels, but also exhume a character that fans can connect with. It’s a lot more easy to appreciate an artist than a station or tag since there personality.
SoundCloud has become a thriving ecosystem that hosts record labels but also Soundcloud music promotionians, artist collectives, promotional stations, and Soundcloud reposts. These were covered by us in our SoundCloud advertising & repost trading manual. Big channels favor trading with big channels. At the same time, the offering of advertising that is paid is increasing, making it easy for artists to resort to paying for their reposts.

The findings apply to reposting while this article’s research methodology was originally meant to address repost SoundCloud. The results shocked us , even as they conreal Soundcloud promotion firmed the belief that we’d already formed by instinct — that the value of reposts was being diluted. It turns out that followers are not the best indicator for the amount of plays you can expect to get from a repost. The worth of a repost is connected to the SoundCloud channel’s character and behavior. They upload, repost and who their Soundcloud audience consists of are influencing variables.
The more a channel reposted daily, their Soundcloud audience engaged. Repost frequency had the strongest correlation to the play-to-follower ratio of a station. Audience engagement falls at outside and 5 reposts, with the majority of the analyzed channels reposting between 6 and 17 times each day. They see the value and are rewarded with a response each time they do repost or upload something.
A common strategy is to give away your Soundcloud music promotion for free download in exchange for a follow on SoundCloud, as the title would imply. Some follow for download gates permit you to collect followers across stores and societal channels, collect mails, or gift exclusive content. This has turned into a must-do for constructing an Soundcloud audience.

Getting More Plays on SoundCloud
Improving your channel’s engagement

This one is straightforward. Ensure that your tags in your song is identical to whichever graph on SoundCloud you want Soundcloud promotion real to chart within. Something as simple as tagging your song”electronic” can make a major difference in its success should you find yourself lucky enough to have charted on SoundCloud.
It’s a trend we are seeing with record labels. As SoundCloud’s significance expands beyond audio, labels of all sizes are catching on to the value of getting their SoundCloud plays on stage. Their SoundCloud efforts now are also led to SoundCloud, such as paid campaigns and repost trading.
The repost generates plays of the following of that station. Quite simply, if a 100.000 follower channel reposted your path, it would probably only create 3.000 — 4.000 plays. You, like us, had probably expected this number to be much greater. The vast majority of stations had scarily low play-to-follower ratios, between 1-5%. Whereas a part of stations ranged between 10-18%, some were as low as 1 percent. By comparison, the high-ratio accounts were the artists and labels, who reposted less and uploaded often. The distinction is critical, and reinforces the notion that you will need to be careful in who you set up with.
These findings can help you select your repost partners, along with better estimate the value of a paid offer Since the SoundCloud trading setting resembles the Wild West.

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FREE INTERVIEW

Interview Submissions for Musical Artists:

  • FREE PROMOTION FOR YOUR SONG RELEASE
  • Reposted to thousands of our FB, INSTA, TIKTOK, and TWITTER followers.
  • Added to HUM Music Blog (https://thehum.us/)
  • 24-hour Featured Artist Free Interview on our home page.
  • Streams from our website and SoundCloud playlists.
  • Daily emails to industry professionals.
  • Option to publish to 80+ News Sites, including NBC, FOX, CBS and Google News.*

Interview

  • If you don't use a real email we can't add you.
  • URL must be formatted like: https://soundcloud.com/user/song (Leave off the mobile "m." )
  • THE PHOTO IS 99% of the reason people click.
  • This field is for validation purposes and should be left unchanged.

FAQ

  • How do Reposts Work?
    1. Your song is distributed to our network of SoundCloud Influencers.
    2. Our Influencers have between 10k – 500k followers each.
    3. Influencers repost your song to their followers.
    4. Followers may (or may not) choose to play, like, comment, or repost your track.
    5. The better the track, the better it will perform.
    6. You can monitor your engagements in SoundCloud Pulse or Notifications.
    7. Reposts stay active for 48 hours.
    8. To see an example of a repost schedule click here.
  • What are you going to do for me?
    We give your release a boost by getting it in front of a real audience. We provide you with a "first wave" of engagement that you may not be able to get otherwise. What happens next is up to you and your music.
  • How long do reposts last?
    Reposts stay active for 48 hours. After the first 48 hours, your reposts are too far down the stream to be noticed. Removing them keeps an influencer's channel from being over-used and outdated.
  • Will I go VIRAL from one organic soundcloud promotion?
    The truth is, probably not. Unless you have the next “The Box” in your pocket, you are probably not going to blow up from one promotion. We are not going to bullshit our clients and make false promises. Think “Brand Building” not “Overnight Sensation.”
  • Will I get noticed by labels?
    The best way to get noticed is to keep your brand in front of an audience while producing top quality material. Labels want real artists who already have a brand together, who self-promote and have a good presence on Soundcloud and Spotify. Please, don’t expect to send out some reposts and get signed. This is the most competitive business in the world.
  • Can I have the links to your influencer channels? 
    No. It took us many years to build our network.
  • How many is a million?
    The number represents the total amount of followers your song is shared with. It doesn’t mean that your track will be reposted by a million influencers.
  • Can I split an order between multiple songs?
    We require a minimum of 1 million reposts per song when splitting an order. The minimum order you can split between two songs is 2 million reposts.
  • Can I change the link to my song?
    Unfortunately, no. The organic Soundcloud promotion can't be forwarded. It is okay to change the title or other meta-data, just not anything that affects the link.
  • What if no one likes my music? 
    If we can't get anyone to repost your track, we will refund all of your money.
  • Are the organic SoundCloud followers real people who will become fans?
    They are fully organic, real, living people who have downloaded other music from our fangates and given the option to follow you. Once they are following you they will receive your music in their streams and it's up to you if you connect with them and build your community. This is how to turn them into "Superfans."
  • Will they immediately like my music?
    New followers are not automatic "fans" and will probably not engage your tracks right away. You have to engage them by streaming good music, following them back, comment on their stuff, and chatting with them.  Build your community.
  • How Long does it take to gain 1000?
    Once the campaign has started, you can expect 1 week per-1000.
  • How can I track the progress of a campaign?
    Watch your organic Soundcloud followers grow on the Pulse app or in Notifications on the website.
  • Can I change the link to my profile after I order?
    No. Unfortunately, the promotions can't be forwarded. It is okay to change the title or other meta-data, just not anything that affects the link.
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