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SoundCloud Marketing Standards: Best Practices for Musicians

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Published by The Supreme Team on May 24, 2020

SoundCloud Marketing Standards: Getting Started
Musicians and businesses alike should find themselves savvy enough to operate Soundcloud and Spotify profiles in 2020. Whether it is creating content, updating profiles, posting, or engaging with new or old followers – this is a necessity. Furthermore, on top of all of that creating it is especially relevant to know and understand Soundcloud and Spotify standards. This goes beyond basic online etiquette and is more about understanding how to set your social profiles up for success. Poorly written content and blurry images are signs of an amateur and may discourage potential fans from connecting with you. In a highly competitive landscape Soundcloud music promotionians should be doing whatever they can to give themselves an edge. Ensuring that the Soundcloud and Spotify branding on any profile is industry standard is the best start.

SoundCloud Marketing Standards: The Basics
It should go without saying that your content should be unique, refreshing, and a creatively relevant to you. Avoid posting irrelevant memes or low-quality videos unless it is absolutely necessary. If there is a video that must be shared on Soundcloud and Spotify that doesn’t quite look the part – perhaps repurposing the content in a fresh way can do the trick.
All of your banners, profile images, and posts should share your unique branding touch. Furthermore, being aware of the dimensions and limitations for each post can maximize exposure. Let’s look at some Soundcloud and Spotify standards for Instagram.
Because there are no cover photos on Instagram all you have to worry about are video and image dimensions. While there is an opportunity on Instagram to use rectangles, most users prefer viewing square images. Basic posts should be at 1080×1080 pixels. However, if you insist on rectangles, horizontal dimensions are: 1080 x 566 pixels and vertical dimensions are: 1080 x 1350 pixels.
Other Soundcloud reposts like Facebook, Twitter, and SoundCloud allow users to add cover photos. Here is a list of dimensions needed for all necessary Soundcloud and Spotify branding.
Facebook profile images can be 340×340 and a minimum of 180×180 pixels. The cover photo is expected to be 1200×675. However, the Desktop view size is 1200×457 pixels. If you are posting for a group, the header image should be 1640×859 pixels for optimal viewing. Image posts are expected to be 1200×1200 pixels or 1200×628 pixels for news feed.
Twitter profile images expect 400×400 pixels. The cover photos should be 1500×500 for the best resolution. Post design specifications are simple, the tweeted image will show a 16:9 ratio, the best image size for this is 1200×628 pixels.
For any Soundcloud and Spotify branding, be sure to check out View Maniac.
The post SoundCloud Marketing Standards: Best Practices for Musicians appeared first on View Maniac.
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Interview Submissions for Musical Artists:

  • FREE PROMOTION FOR YOUR SONG RELEASE
  • Reposted to thousands of our FB, INSTA, TIKTOK, and TWITTER followers.
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  • Streams from our website and SoundCloud playlists.
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  • Option to publish to 80+ News Sites, including NBC, FOX, CBS and Google News.*

Interview

  • If you don't use a real email we can't add you.
  • URL must be formatted like: https://soundcloud.com/user/song (Leave off the mobile "m." )
  • THE PHOTO IS 99% of the reason people click.
  • This field is for validation purposes and should be left unchanged.

FAQ

  • How do Reposts Work?
    1. Your song is distributed to our network of SoundCloud Influencers.
    2. Our Influencers have between 10k – 500k followers each.
    3. Influencers repost your song to their followers.
    4. Followers may (or may not) choose to play, like, comment, or repost your track.
    5. The better the track, the better it will perform.
    6. You can monitor your engagements in SoundCloud Pulse or Notifications.
    7. Reposts stay active for 48 hours.
    8. To see an example of a repost schedule click here.
  • What are you going to do for me?
    We give your release a boost by getting it in front of a real audience. We provide you with a "first wave" of engagement that you may not be able to get otherwise. What happens next is up to you and your music.
  • How long do reposts last?
    Reposts stay active for 48 hours. After the first 48 hours, your reposts are too far down the stream to be noticed. Removing them keeps an influencer's channel from being over-used and outdated.
  • Will I go VIRAL from one organic soundcloud promotion?
    The truth is, probably not. Unless you have the next “The Box” in your pocket, you are probably not going to blow up from one promotion. We are not going to bullshit our clients and make false promises. Think “Brand Building” not “Overnight Sensation.”
  • Will I get noticed by labels?
    The best way to get noticed is to keep your brand in front of an audience while producing top quality material. Labels want real artists who already have a brand together, who self-promote and have a good presence on Soundcloud and Spotify. Please, don’t expect to send out some reposts and get signed. This is the most competitive business in the world.
  • Can I have the links to your influencer channels? 
    No. It took us many years to build our network.
  • How many is a million?
    The number represents the total amount of followers your song is shared with. It doesn’t mean that your track will be reposted by a million influencers.
  • Can I split an order between multiple songs?
    We require a minimum of 1 million reposts per song when splitting an order. The minimum order you can split between two songs is 2 million reposts.
  • Can I change the link to my song?
    Unfortunately, no. The organic Soundcloud promotion can't be forwarded. It is okay to change the title or other meta-data, just not anything that affects the link.
  • What if no one likes my music? 
    If we can't get anyone to repost your track, we will refund all of your money.
  • Are the organic SoundCloud followers real people who will become fans?
    They are fully organic, real, living people who have downloaded other music from our fangates and given the option to follow you. Once they are following you they will receive your music in their streams and it's up to you if you connect with them and build your community. This is how to turn them into "Superfans."
  • Will they immediately like my music?
    New followers are not automatic "fans" and will probably not engage your tracks right away. You have to engage them by streaming good music, following them back, comment on their stuff, and chatting with them.  Build your community.
  • How Long does it take to gain 1000?
    Once the campaign has started, you can expect 1 week per-1000.
  • How can I track the progress of a campaign?
    Watch your organic Soundcloud followers grow on the Pulse app or in Notifications on the website.
  • Can I change the link to my profile after I order?
    No. Unfortunately, the promotions can't be forwarded. It is okay to change the title or other meta-data, just not anything that affects the link.
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