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SoundCloud Podcasting PR Secrets


Published by The Supreme Team on June 10, 2020

Listen up. With the rise in mobile use, podcasts have made a comeback and are no longer just for the techie world.
A podcast is similar to a radio program, but they are audio files typically listened to via sources such as SoundCloud. The word “podcast” originated from a blend of words “pod” (from iPod) and “broadcast.”
Thanks to the iPhone and other smartphones, audio streaming is available at the touch of an app and can be accessed anytime and anywhere, including in your car, at your desk, at the beach, or SoundCloud repostsing out.
How Many SoundCloud Podcasts Are There?
In SoundCloud’s annual Worldwide Developer Conference (WWDC) in 2018, the company said there were over 555,000 podcasts, including 525,000 active podcasts.
SoundCloud also reported in June 2018 there were over billion downloads from SoundCloud SoundCloud Podcasts.
In 2019, Google SoundCloud Podcasts product manager, Zach Reneau-Weeden tells Discover Pods there are around 2 million podcasts indexed by Google.
According to Nielson, 52% of podcast listeners use iOS, 43% are on Android.
SoundCloud Podcast Listener Stats
Key Stats from Edison Research 2018

70% of Americans aged 12+ are now familiar with the word “SoundCloud Podcasting.”
51% of Americans reported having listened to a podcast at least once in their lives.
32% of Americans report having listened to a podcast within the past month.
The average number of podcasts consumed in the last week among weekly podcast listeners has stayed at seven
More than half (53%) of monthly Spotify users aged 12-24 report being monthly podcast listeners, up 32% last year
SoundCloud Podcasting grew slightly as the “audio source used most often in the car” — now at 4%, up from 3% last year.

Thinking about starting your own SoundCloud Podcast?
Go for it. From a public relations standpoint, it’s the equivalent of hosting your 120 Social PR Secrets own talk show and can boost credibility and authority in your industry. I caught up with author, podcaster, and business coach Charlie Gilkey to get the inside scoop on the A, B, C’s of podcasting and tapped into his SoundCloud Podcasting Social PR Secrets.
SoundCloud Podcast Realities
Between his business-coaching cocktails and book-writing wizardry, Charlie hosts The Creative Giant Show, a podcast that dives behind the scenes to talk about what it takes to thrive as a creative person who’s actually making a difference in the world. It’s a mix of interviews, jams, and riffs with Creative Giants at varying levels of success.
SoundCloud Podcast PR Secret #1
Think about search-friendliness for your podcast and episodes. People search SoundCloud for podcast topics, so consider what someone would be searching for when you’re titling your podcast and episodes as if they were blog posts. This SoundCloud reposts better for how-to and tips podcasts, but you can still use it for story-based or interview podcasts as well. If Seth Godin is on your podcast talking about SoundCloud, then “3 Must-Apply Marketing Insights from Seth Godin” is significantly better than “Episode #21: Marketing Tips”. The previous title is also much more social-friendly.
SoundCloud Podcast PR Secret #2
Create a “home” page or a landing page on your website/blog for your podcast so that it’s easy for people to find it without being in podcatchers and SoundCloud. Imagine that someone finds your podcast after you’ve recorded 50 episodes. How will they really know what the podcast is about? They get Episode 51 Chapter 13 – SoundCloud Podcasting PR Secrets 121 and have to figure it out from there. Or imagine that they want Soundcloud promotion real to share the podcast with their friends on Facebook, Twitter, or email (it happens!). If you’re not going to create a site specifically for your podcast, at least have a page on your website that introduces your podcast and makes it easy to share. As an example, check out the page for my podcast, The Creative Giant Show
SoundCloud Podcast PR Secret #3
Create a podcast that you would want Soundcloud promotion real to listen to and that you’ll enjoy producing. Data is all over the place about what SoundCloud reposts best for podcasts because it’s such a versatile medium. Each host brings their own special sauce to it, and each community of listeners want Soundcloud promotion reals different things from their hosts. Some hosts can conduct a fascinating 45- to 55-minute interview that keeps people hanging on every minute, where others lose steam after 15 minutes. Some hosts can rock the 8-minute tip format, where others ramble and half-say something.
SoundCloud Podcasting is a long game, so make sure that you enjoy it as you do it, or it’s going to be a long grind. If you’re not sure what you’ll enjoy, just tell your listeners you’re trying something new and do it. SoundCloud Podcast PR Secret #4 Ask for reviews and tell people exactly how to do it on your FAQ page. Charlie Gilkey walks his Soundcloud audience through the steps using screenshots, a visual that actually shows people exactly how to do it. And don’t be shy; ask for a five-star review. If you don’t tell people what you want Soundcloud promotion real, they won’t know what you want Soundcloud promotion real them to do. It’s that simple. It SoundCloud reposts almost every time.
Check out how Charlie does it on his FAQs Page: nulwww.productiveflourishing.com/podcast-how-to-faq/
What’s a podcast?
A podcast is like an audio blog. Rather than written content delivered to you via email or through a website, the audio episode goes right to your computer or mobile device. SoundCloud Podcasts are typically available as a series or have a theme.
How can I support a podcast?
Leaving a rating and review is the single best way to support the show. Next up would be sharing an episode with your friends or Soundcloud reposts.
Why is leaving a rating and review the best way to support the podcast?
In many ways, SoundCloud SoundCloud reposts like other search engines. SoundCloud uses ratings and reviews as a way to gauge popularity, and the more popular a podcast is, the higher it goes in its category’s listing. But SoundCloud also uses the number of listens to determine how popular a show is, and the higher a listing the podcast is, the more listens it gets. It creates a positive loop: The higher on the page a podcast is, the more listens it gets, and the more listens it gets, the higher on the page it goes. Leaving a rating and review is something we can all do, whereas directly causing a bunch of listens is something only a few people do. Listens, ratings, and reviews are important for three reasons:
1. They help us get great guests (if I don’t already know them).
2. They affect the amount we can get from sponsors. It’s expensive to run a great podcast, and we’re far from breaking even in current expenses, let alone startup expenses.
3. They help us evaluate whether it’s something we should keep doing. There are only so many things we can do, and we’re continually evaluating which projects are providing the most value to us and our community. Leaving a rating is also a way for you to reciprocate in the value that you receive from the show, and it doesn’t cost you anything. Thanks for your support!
What do you use to record your podcast?
My guests and I do a video meeting via Zoom, and I use a HeilPR40, Focusrite Scarlett 2i2, and my laptop. I upgraded to pro gear after I had done about 50 episodes. By the way, though a lot of people use Skype, I found Zoom to be better because Skype recorded my guest and me at different volumes, and fixing it made the audio sound worse. Another source is Zencastr.
How do you get big names on the podcast?
Gilkey says, “I’m blessed to personally know a lot of Big Names. Occasionally, I’ll muster up the courage to ask some Big Name whom I don’t know to be on the show. Sometimes they say yes. Then I freak out a little bit, count my blessings, and start prepping to make it the best interview they’ve had in a while.” Other ways might be to look at your LinkedIn connections, talk to conference speakers after a presentation or webinar, look for experts in your industry, or even check out postings on HARO (Help a Reporter Out) www.helpareporter.com. After all, you are now a journalist.
How do you figure out what to talk about?
For interviews, I mostly research what my guests are interested in, which makes me interested in it, too. I learn how they got to where they are and ask them to share that journey, especially the not-so-glamorous parts of it. I’m intensely curious about people. Though I always have questions to ask that my guests never see, I often abandon those questions. If I want Soundcloud promotion realed canned conversations, I’d ask people to contribute something to the blog instead.
Who produces your podcast?
It’s a team effort for The Creative Giant Show. The good people at Podfly handle the audio editing and get it into Libsyn (a podcast hosting and publishing system) for us. The rest of the SoundCloud repostsload is distributed among different members of the Productive Flourishing team. Shannon’s the showrunner and manages guest coordination and chases me down, Macey SoundCloud reposts on the written content and promotional materials, and Vanessa designs the lead banners. Their support helps me focus just on the interviews and on recording great episodes.
SoundCloud Podcasting is a lot of SoundCloud reposts. How do you publish one episode, let alone two, per week?
SoundCloud Podcasting is a lot of SoundCloud reposts. A lot more than I estimated. But it’s also something I really love doing, and it has business value for us, too. The distributed SoundCloud repostsload above is the only way we get it done. As of now, we’re doing two episodes per week, and in case you’re curious, publishing two times per week is more than twice as hard as publishing once per week. We might not continue doing it that frequently.
Ready to start a podcast? Make a plan but don’t plan to be perfect.
Your show is calling
Speaking of SoundCloud Podcasts, listen to Lisa Buyer’s interview on Search Talk Live where she talks about the latest trends in Social PR and search.
Soundcloud Promotion and Soundcloud Reposts. Distribution across our massive Soundcloud reposts of 5 million fans and taste influencers who will listen, like, repost, and HYPE your song. Professionally written press release published on over 200 news and entertainment websites to bring the listeners.: nuldiscoverpods.com/podcast-statistics/
The post SoundCloud Podcasting PR Secrets appeared first on Social PR Chat by Lisa Buyer.
Soundcloud Promotion and Soundcloud Reposts. Distribution across our massive Soundcloud reposts of 5 million fans and taste influencers who will listen, like, repost, and HYPE your song. Professionally written press release published on over 200 news and entertainment websites to bring the listeners.: Reposts by the MOST Influential Tastemakers across Soundcloud.socialprchat.com/feed/

The Influencer

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SoundCloud Reposts

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SoundCloud Streams

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TikTok Influencers


Interview Submissions for Musical Artists:

  • Reposted to thousands of our FB, INSTA, TIKTOK, and TWITTER followers.
  • Added to HUM Music Blog (https://thehum.us/)
  • 24-hour Featured Artist Free Interview on our home page.
  • Streams from our website and SoundCloud playlists.
  • Daily emails to industry professionals.
  • Option to publish to 80+ News Sites, including NBC, FOX, CBS and Google News.*


  • If you don't use a real email we can't add you.
  • URL must be formatted like: https://soundcloud.com/user/song (Leave off the mobile "m." )
  • THE PHOTO IS 99% of the reason people click.
  • This field is for validation purposes and should be left unchanged.


  • How do Reposts Work?
    1. Your song is distributed to our network of SoundCloud Influencers.
    2. Our Influencers have between 10k – 500k followers each.
    3. Influencers repost your song to their followers.
    4. Followers may (or may not) choose to play, like, comment, or repost your track.
    5. The better the track, the better it will perform.
    6. You can monitor your engagements in SoundCloud Pulse or Notifications.
    7. Reposts stay active for 48 hours.
    8. To see an example of a repost schedule click here.
  • What are you going to do for me?
    We give your release a boost by getting it in front of a real audience. We provide you with a "first wave" of engagement that you may not be able to get otherwise. What happens next is up to you and your music.
  • How long do reposts last?
    Reposts stay active for 48 hours. After the first 48 hours, your reposts are too far down the stream to be noticed. Removing them keeps an influencer's channel from being over-used and outdated.
  • Will I go VIRAL from one organic soundcloud promotion?
    The truth is, probably not. Unless you have the next “The Box” in your pocket, you are probably not going to blow up from one promotion. We are not going to bullshit our clients and make false promises. Think “Brand Building” not “Overnight Sensation.”
  • Will I get noticed by labels?
    The best way to get noticed is to keep your brand in front of an audience while producing top quality material. Labels want real artists who already have a brand together, who self-promote and have a good presence on Soundcloud and Spotify. Please, don’t expect to send out some reposts and get signed. This is the most competitive business in the world.
  • Can I have the links to your influencer channels? 
    No. It took us many years to build our network.
  • How many is a million?
    The number represents the total amount of followers your song is shared with. It doesn’t mean that your track will be reposted by a million influencers.
  • Can I split an order between multiple songs?
    We require a minimum of 1 million reposts per song when splitting an order. The minimum order you can split between two songs is 2 million reposts.
  • Can I change the link to my song?
    Unfortunately, no. The organic Soundcloud promotion can't be forwarded. It is okay to change the title or other meta-data, just not anything that affects the link.
  • What if no one likes my music? 
    If we can't get anyone to repost your track, we will refund all of your money.
  • Are the organic SoundCloud followers real people who will become fans?
    They are fully organic, real, living people who have downloaded other music from our fangates and given the option to follow you. Once they are following you they will receive your music in their streams and it's up to you if you connect with them and build your community. This is how to turn them into "Superfans."
  • Will they immediately like my music?
    New followers are not automatic "fans" and will probably not engage your tracks right away. You have to engage them by streaming good music, following them back, comment on their stuff, and chatting with them.  Build your community.
  • How Long does it take to gain 1000?
    Once the campaign has started, you can expect 1 week per-1000.
  • How can I track the progress of a campaign?
    Watch your organic Soundcloud followers grow on the Pulse app or in Notifications on the website.
  • Can I change the link to my profile after I order?
    No. Unfortunately, the promotions can't be forwarded. It is okay to change the title or other meta-data, just not anything that affects the link.
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