Music Business Tips: Thinking About a Career?
Many things have changed in the music industry over the last few years that affect an artist’s ability to become a success. Some of these things are a result of the technology we use. Others are due to good common sense that has been used over many decades. However, there are a few music business concepts that an artist, musician, producer, or songwriter need to understand to be successful in today’s environment.
Unfortunately, the music industry has become about scale. You can’t think about numbers the same way as in the old days when sales dictated success. For example, a song that sells only 50,000 combined units may have 500 million YouTube views or Spotify streams, or more. At one time, a sales number like that would have been considered a failure. However, today – it’s a success. Most noteworthy, views do not equal sales, and vice-versa. Additionally, in the past, one million of anything was considered a large number leaning toward success. Today, not so much. Worth mentioning, as you near 10 million streams or views then you are starting to break ground.
Music Business Tips: Streams, Labels, and Social Media
Maintaining success in the music business can be expensive. As digital music distribution thins out, relying on other mediums may be necessary. Building your audience is a key factor in becoming successful. As long as you have fans and people willing and ready to listen to your releases – you have something tangible labels and outlets want from you. Additionally, while it takes time to grow a brand you should be aware that the money comes later. Overnight sensations don’t have longevity within the music business. Are those artists happy about their success? Perhaps. However, no true musician gets into the industry for only 15 minutes of fame. Develop your brand from all angles.
Utilizing social media is a key component for many successful up and comers. A simple way to put it is that social media is the new MTV & radio. Creating great music and content will put you in front of the masses. Be interesting and watch your audience grow organically.
Lastly, the music business can be a great career for many people. There are multiple aspects beyond being a superstar. Take some time and really learn about the industry and try and figure out where you fit in best and give it your all.
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