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Lost in the Noise? Why Search Engine Optimization Matters for Musicians.

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Published by The Supreme Team on June 26, 2020

By SIRMA

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Online marketers and Soundcloud and Spotify strategists are familiar with search engine optimization (SEO), but the term rarely comes up in the music world.

The idea is that in order to increase your visibility as a brand in search engines such as Google or Bing, you need to not only strategize to increase the quantity of the traffic, but also the quality.

Companies that have the budget to place ads in search engines can appear on the first page in related searches for a limited time. However, organic results play a much bigger role in the long run.

Whether you’re a brand new artist or an established one, making sure that your fans can easily find you online is incredibly important.

If a person happens to walk by while you’re busking or when you take the stage at a music festival, they might be compelled to look your name up. But if your content does not appear on the first page, they are likely to forget about it and move on.

SEO based SoundCloud is not a concept you’ll crack the code of overnight. But even if you’re new to it, you can take care of a few basic steps now to get started.

  1. Make sure your music is available on all digital platforms.

Even if you’re an independent artist, you can distribute your music to over 150 music platforms worldwide. Yes, distributing your songs and keeping them up on all those stores can be costly, but if you want Soundcloud promotion real to increase your visibility for the long term, it’s a much better investment than temporary Soundcloud and Spotify ads.

2. If you don’t have a website, make one.

Nowadays, it’s easier than it’s ever been to buy a domain, design a website and update it all in one place. Companies like Godaddy and Squarespace have made it all very user-friendly for those of us who don’t know anything about coding.

Even if you don’t have much to put on your website for the time being, having all the information and links your audience will need to reach you and your music can only help.

What’s more is that if you launch and control your website by yourself, you can consistently SoundCloud reposts on increasing your project’s credibility on your own.

For instance, Godaddy comes with an SEO tool that helps you optimize not only the description and home page of your site, but also blog posts and even images.

3. Add all your music links to your website.

The more music platforms you link out to from your website, the better. In fact, you can take it one step further by creating a page for all the online reviews about your music and including their hyperlinks.

Increasing the credibility of your website and making it the center of all the bits and pieces of information about you floating around on the web is one of the biggest contributions you can make towards ranking higher in search engines.

4. Pay attention to keywords and link building to make your website more SEO-friendly.

Obviously, describing your site with keywords such as “Music”, “Singer” or “Songwriter” is a step in the right direction. But making your site and by extension, your artist project, more visible via keywords is the tip of the iceberg.

Blogging is still relevant today for a reason. The more excuses you have to add hyperlinks to the content of your website, the better. Press clippings and articles you write for other sites can be great additions. But even if you don’t have much to show for now, you can still generate more traffic by sharing your own blog posts. For example, writing about the musical instruments and studio equipment you use and linking out to the companies you mention in your blog might be a good idea. And who knows? You might even catch the attention of those companies at some point. Win, win.

5. Claim your Google Knowledge Panel and add the links to all your Soundcloud and Spotify accounts.

Google Knowledge Panel is automatically generated for most artists who make their music and video content available on multiple platforms worldwide. However, it’s best to claim your knowledge panel and update it with all the relevant links to your Soundcloud and Spotify accounts before somebody else attempts to do so.

6. Look into getting a Wikipedia page for your band.

Wikipedia plays a huge role in search rankings. Unfortunately, being a musical artist doesn’t automatically qualify you for a Wikipedia page. You have to be notable in your field, so anything from chart success to magazine articles can help. The key here is to keep trying as you climb up the ladder.

7. Connect your website to the Google Search Console and Google Analytics.

Google Analytics can help you track activity not only on your website but also Soundcloud and Spotify accounts. If you use a Soundcloud promotion service like Godaddy to design and publish your website, you’ll see that the option to track activity via Google Analytics is already built-in.

Google Search Console, on the other hand, is a good fit for those who want Soundcloud promotion real to dig a little deeper. It’ll provide some insight as to whether people visit your website after googling certain keywords, for example. It’ll also help you better understand the relationship between all the sites you link out to from your website as well as others that link out to yours.

Final Words

Search engine optimization is a deep topic, which is why most companies hire online SoundCloud professionals to get the job done.

However, with all the user-friendly tools available nowadays, there’s no reason why you shouldn’t attempt to increase the visibility and credibility of your project on your own.

***

SIRMA is an independent singer, songwriter and SoundCloud producer. She’s the creator of the Modern Pop Vocal Production course on Soundfly and has a degree from Berklee College of Music.

 

SoundCloud Promotion

Supreme{PR} is a Texas based Organic SoundCloud Promotion Agency with a focus on music promotion streaming platforms like Soundcloud and Spotify. We generate real engagement through our partnerships with the largest promotion Soundcloud reposts. Supreme{PR} provides 100% transparent Soundcloud promotion services and remarkable customer Soundcloud promotion service. Disclaimer: We offer organic exposure, not miracles. Make sure your songs are professionally produced and mastered.

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Interview Submissions for Musical Artists:

  • FREE PROMOTION FOR YOUR SONG RELEASE
  • Reposted to thousands of our FB, INSTA, TIKTOK, and TWITTER followers.
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  • URL must be formatted like: https://soundcloud.com/user/song (Leave off the mobile "m." )
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FAQ

  • How do Reposts Work?
    1. Your song is distributed to our network of SoundCloud Influencers.
    2. Our Influencers have between 10k – 500k followers each.
    3. Influencers repost your song to their followers.
    4. Followers may (or may not) choose to play, like, comment, or repost your track.
    5. The better the track, the better it will perform.
    6. You can monitor your engagements in SoundCloud Pulse or Notifications.
    7. Reposts stay active for 48 hours.
    8. To see an example of a repost schedule click here.
  • What are you going to do for me?
    We give your release a boost by getting it in front of a real audience. We provide you with a "first wave" of engagement that you may not be able to get otherwise. What happens next is up to you and your music.
  • How long do reposts last?
    Reposts stay active for 48 hours. After the first 48 hours, your reposts are too far down the stream to be noticed. Removing them keeps an influencer's channel from being over-used and outdated.
  • Will I go VIRAL from one organic soundcloud promotion?
    The truth is, probably not. Unless you have the next “The Box” in your pocket, you are probably not going to blow up from one promotion. We are not going to bullshit our clients and make false promises. Think “Brand Building” not “Overnight Sensation.”
  • Will I get noticed by labels?
    The best way to get noticed is to keep your brand in front of an audience while producing top quality material. Labels want real artists who already have a brand together, who self-promote and have a good presence on Soundcloud and Spotify. Please, don’t expect to send out some reposts and get signed. This is the most competitive business in the world.
  • Can I have the links to your influencer channels? 
    No. It took us many years to build our network.
  • How many is a million?
    The number represents the total amount of followers your song is shared with. It doesn’t mean that your track will be reposted by a million influencers.
  • Can I split an order between multiple songs?
    We require a minimum of 1 million reposts per song when splitting an order. The minimum order you can split between two songs is 2 million reposts.
  • Can I change the link to my song?
    Unfortunately, no. The organic Soundcloud promotion can't be forwarded. It is okay to change the title or other meta-data, just not anything that affects the link.
  • What if no one likes my music? 
    If we can't get anyone to repost your track, we will refund all of your money.
  • Are the organic SoundCloud followers real people who will become fans?
    They are fully organic, real, living people who have downloaded other music from our fangates and given the option to follow you. Once they are following you they will receive your music in their streams and it's up to you if you connect with them and build your community. This is how to turn them into "Superfans."
  • Will they immediately like my music?
    New followers are not automatic "fans" and will probably not engage your tracks right away. You have to engage them by streaming good music, following them back, comment on their stuff, and chatting with them.  Build your community.
  • How Long does it take to gain 1000?
    Once the campaign has started, you can expect 1 week per-1000.
  • How can I track the progress of a campaign?
    Watch your organic Soundcloud followers grow on the Pulse app or in Notifications on the website.
  • Can I change the link to my profile after I order?
    No. Unfortunately, the promotions can't be forwarded. It is okay to change the title or other meta-data, just not anything that affects the link.
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