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How to Promote Your SoundCloud

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Published by The Supreme Team on June 3, 2020

Simply relying on Organic SoundCloud Promotion alone won’t get you too far. Each social channel is a powerful SoundCloud tool and you need more than one to build a solid following.

When developing your SoundCloud SoundCloud strategy, you should know how to promote Soundcloud music promotion on SoundCloud and through Soundcloud and Spotify. A good place to start is figuring out which Soundcloud and Spotify channels cater best to your Soundcloud audience. Knowing who your fan personas are will help you build your brand, tell your story, and choose the right platforms.

Personas and Branding
Let’s look at two very different Soundcloud music promotionians, Beyonce and Jimmy Buffet. Both are very popular but have completely different Soundcloud music promotion, branding, and fanbases. Jimmy’s fans, “parrotheads” wouldn’t exactly fit into the same SoundCloud strategy as Beyonce’s.

You first need to identify yourself. Your Soundcloud music promotion is a big part of that but so are your interests, passions, and beliefs. Your fans will identify with what you represent both Soundcloud music promotionally and personally.

Once you establish your identity, you then need to develop your brand. Are you a sex symbol? Are you funny and entertaining? Do you empower women? You should build your brand around this image in Soundcloud and Spotify, artists you collaborate with, lifestyle, and the way you dress. Image is extremely important and being consistent is key.

Figure Out Your Target Audience for Organic SoundCloud Promotion
Which type of people will identify with your brand and Soundcloud music promotion? You should know who your fans are before you start to implement your SoundCloud promotion and Soundcloud and Spotify strategy. Try giving your fans a persona.

The Influencer

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SoundCloud Reposts

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SoundCloud Streams

SoundCloud Fangate Followers

Spotify Playlist Streams

Spotify Fangate Followers

TikTok Influencers

FREE INTERVIEW

Interview Submissions for Musical Artists:

  • FREE PROMOTION FOR YOUR SONG RELEASE
  • Reposted to thousands of our FB, INSTA, TIKTOK, and TWITTER followers.
  • Added to HUM Music Blog (https://thehum.us/)
  • 24-hour Featured Artist Free Interview on our home page.
  • Streams from our website and SoundCloud playlists.
  • Daily emails to industry professionals.
  • Option to publish to 80+ News Sites, including NBC, FOX, CBS and Google News.*

Interview

  • If you don't use a real email we can't add you.
  • URL must be formatted like: https://soundcloud.com/user/song (Leave off the mobile "m." )
  • THE PHOTO IS 99% of the reason people click.
  • This field is for validation purposes and should be left unchanged.

FAQ

  • How do Reposts Work?
    1. Your song is distributed to our network of SoundCloud Influencers.
    2. Our Influencers have between 10k – 500k followers each.
    3. Influencers repost your song to their followers.
    4. Followers may (or may not) choose to play, like, comment, or repost your track.
    5. The better the track, the better it will perform.
    6. You can monitor your engagements in SoundCloud Pulse or Notifications.
    7. Reposts stay active for 48 hours.
    8. To see an example of a repost schedule click here.
  • What are you going to do for me?
    We give your release a boost by getting it in front of a real audience. We provide you with a "first wave" of engagement that you may not be able to get otherwise. What happens next is up to you and your music.
  • How long do reposts last?
    Reposts stay active for 48 hours. After the first 48 hours, your reposts are too far down the stream to be noticed. Removing them keeps an influencer's channel from being over-used and outdated.
  • Will I go VIRAL from one organic soundcloud promotion?
    The truth is, probably not. Unless you have the next “The Box” in your pocket, you are probably not going to blow up from one promotion. We are not going to bullshit our clients and make false promises. Think “Brand Building” not “Overnight Sensation.”
  • Will I get noticed by labels?
    The best way to get noticed is to keep your brand in front of an audience while producing top quality material. Labels want real artists who already have a brand together, who self-promote and have a good presence on Soundcloud and Spotify. Please, don’t expect to send out some reposts and get signed. This is the most competitive business in the world.
  • Can I have the links to your influencer channels? 
    No. It took us many years to build our network.
  • How many is a million?
    The number represents the total amount of followers your song is shared with. It doesn’t mean that your track will be reposted by a million influencers.
  • Can I split an order between multiple songs?
    We require a minimum of 1 million reposts per song when splitting an order. The minimum order you can split between two songs is 2 million reposts.
  • Can I change the link to my song?
    Unfortunately, no. The organic Soundcloud promotion can't be forwarded. It is okay to change the title or other meta-data, just not anything that affects the link.
  • What if no one likes my music? 
    If we can't get anyone to repost your track, we will refund all of your money.
  • Are the organic SoundCloud followers real people who will become fans?
    They are fully organic, real, living people who have downloaded other music from our fangates and given the option to follow you. Once they are following you they will receive your music in their streams and it's up to you if you connect with them and build your community. This is how to turn them into "Superfans."
  • Will they immediately like my music?
    New followers are not automatic "fans" and will probably not engage your tracks right away. You have to engage them by streaming good music, following them back, comment on their stuff, and chatting with them.  Build your community.
  • How Long does it take to gain 1000?
    Once the campaign has started, you can expect 1 week per-1000.
  • How can I track the progress of a campaign?
    Watch your organic Soundcloud followers grow on the Pulse app or in Notifications on the website.
  • Can I change the link to my profile after I order?
    No. Unfortunately, the promotions can't be forwarded. It is okay to change the title or other meta-data, just not anything that affects the link.
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