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How I Sold 1000 CDs in 10 Weeks


Published by The Supreme Team on July 15, 2020

SoundCloud Reposts

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SoundCloud Influencers

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SoundCloud Plays

SoundCloud Fangate Followers

Spotify Playlist Streams

Spotify Fangate Followers

TikTok Placements


  • How do Reposts Work?
    1. Your song is distributed to our network of SoundCloud Influencers.
    2. Our Influencers have between 10k – 500k followers each.
    3. Influencers repost your song to their followers.
    4. Followers may (or may not) choose to play, like, comment, or repost your track.
    5. The better the track, the better it will perform.
    6. You can monitor your engagements in SoundCloud Pulse or Notifications.
    7. Reposts stay active for 48 hours.
    8. To see an example of a repost schedule click here.
  • What are you going to do for me?
    We give your release a boost by getting it in front of a real audience. We provide you with a “first wave” of engagement that you may not be able to get otherwise. What happens next is up to you and your music.
  • How long do reposts last?
    Reposts stay active for 48 hours. After the first 48 hours, your reposts are too far down the stream to be noticed. Removing them keeps an influencer’s channel from being over-used and outdated.
  • Will I go VIRAL from one organic soundcloud promotion?
    The truth is, probably not. Unless you have the next “The Box” in your pocket, you are probably not going to blow up from one promotion. We are not going to bullshit our clients and make false promises. Think “Brand Building” not “Overnight Sensation.”
  • Will I get noticed by labels?
    The best way to get noticed is to keep your brand in front of an audience while producing top quality material. Labels want real artists who already have a brand together, who self-promote and have a good presence on Soundcloud and Spotify. Please, don’t expect to send out some reposts and get signed. This is the most competitive business in the world.
  • Can I have the links to your influencer channels? 
    No. It took us many years to build our network.
  • How many is a million?
    The number represents the total amount of followers your song is shared with. It doesn’t mean that your track will be reposted by a million influencers.
  • Can I split an order between multiple songs?
    We require a minimum of 1 million reposts per song when splitting an order. The minimum order you can split between two songs is 2 million reposts.
  • Can I change the link to my song?
    Unfortunately, no. The organic Soundcloud promotion can’t be forwarded. It is okay to change the title or other meta-data, just not anything that affects the link.
  • What if no one likes my music? 
    If we can’t get anyone to repost your track, we will refund all of your money.
  • Are the organic SoundCloud followers real people who will become fans?
    They are fully organic, real, living people who have downloaded other music from our fangates and given the option to follow you. Once they are following you they will receive your music in their streams and it’s up to you if you connect with them and build your community. This is how to turn them into “Superfans.”
  • Will they immediately like my music?
    New followers are not automatic “fans” and will probably not engage your tracks right away. You have to engage them by streaming good music, following them back, comment on their stuff, and chatting with them.  Build your community.
  • How Long does it take to gain 1000?
    Once the campaign has started, you can expect 1 week per-1000.
  • How can I track the progress of a campaign?
    Watch your organic Soundcloud followers grow on the Pulse app or in Notifications on the website.
  • Can I change the link to my profile after I order?
    No. Unfortunately, the promotions can’t be forwarded. It is okay to change the title or other meta-data, just not anything that affects the link.

Why would anyone buy a CD in 2020? Let me count the ways:

  1. Getting stuff in the mail is fun
  2. Superior sound quality
  3. The artwork, lyrics, and liner notes
  4. It has value as a collectible, especially when autographed
  5. To support the artist!

I first heard about the “free + s/h funnel” through Chris Robley, who heard about it through Indepreneur.

It’s a pretty simple idea: you offer a CD for free. The buyer (air quotes) just has to cover the shipping & handling.

Throwing “handling” in there allows some wiggle room on your pricing. $7 is typical, which is enough to cover all your expenses, including the actual CD!

I opted for $5, which is much closer to my actual cost. That way nobody can argue “but it doesn’t cost $7 to ship a CD!”

I can already hear your objection: “You said you SOLD 1000 CDs!”

To that I say three things:

  1. Money exchanged hands and goods were shipped. Sounds like a sale to me.
  2. If I had framed the same transaction as a $5 CD with free shipping, you’d have no problem calling it a sale.
  3. The majority of the 1000 were actually genuine sales beyond the free CD, netting me $3540.

How did I make money on a break-even transaction?

  1. An order bump
  2. An upsell
  3. If the upsell is refused, a downsell

Here’s how it works…

My Free CD Funnel

The offer page is essentially a landing page, with the top navigation removed so they won’t roam off (click to enlarge):

landing page

Once you enter your shipping info and click on “GET THE CD” you’re presented with an order bump for a $2 sticker:

order bump

Then you click “LET’S DO THIS” and you’re done, right? Not so fast!


The upsell is the remainder of my physical discography for half off, plus a couple other bonuses. That’s 5 more CDs for $30 — a pretty good deal, if I do say so myself!

The upsell used to include another two CDs for $40, but I’ve run out, and I’m about to run out of a third. My garage never looked so spacious!

If the upsell is accepted, the funnel ends. If not, you’re presented with the downsell:


The downsell is for another CD, the spiritual twin of the free CD, for half price plus free shipping.

The Sound was actually the free CD up until a couple weeks ago when I got down to the last box, and swapped in The Thought Chapter.

I should add that these really are two of my best album Soundcloud promotion packages, perhaps my two best. I’m proud of both and genuinely excited for potential fans to hear them. Anything less wouldn’t be worth the effort.

In other words, this isn’t just some thinly disguised attempt to liquidate old inventory.

You’re welcome to play around with the site. If Depeche Mode and/or The Postal Service is your cup of tea, pick up the CD! Just be aware that if you enter your email address and bail, the site will send out a couple of abandoned cart emails in an attempt to win you back.

My Free CD Funnel Results

To give you an idea of the ratio of free to paid, here’s last weekend’s orders:

Sunday order

Here are totals across the entire 10 weeks:

products sold

Since The Sound and The Thought Chapter were alternately free and paid at different points in time, their cumulative sales numbers are ambiguous. I added the order bump when I switched the free CD, which is why the sticker count is disproportionately low.

The chief moneymaker is the “All CDs” bundle, which started at $40 then dropped to $35 and then $30 as CDs went out of print. Bundle sales account for over $3K and nearly 600 CDs sold.

Here’s the money shot, literally (you can click to enlarge any of these):

free CD total sales

The shipping & handling charges cover all my other costs including transaction fees, labels, mailers, and the add-on goodies I’ll detail later — leaving $3540 profit.

Here’s a report on just the upsells:

free CD upsells

That $3540 profit doesn’t factor in the cost of making the CDs in the first place, which is lost to the winds of time, or $1235 in Facebook ads. I’m currently spending $30 a day.

I could write an entire article on how I promoted the offer, and I will if you twist my arm. For now, I’ll just share the most successful video ad, which has so much social proof in the comments that I can’t get newer, objectively better ads to beat it.

That’s right, even though I’m giving away a different CD than the one mentioned in the video, it still beats out my other ads.

The $3540 figure also doesn’t include the cost to build my website from scratch, which brings me to…

My Free CD Funnel Tech Stack

I’m not gonna lie. Setting this up was a lot of work! Eight days solid, to be exact. The previous iteration of my site was little more than a single-page brochure, so I had to start from scratch.

Granted, I now have a full-fledged store in addition to the offer. It’s really three offers based on shipping costs: one for the US, one for Canada, and another for rest of world.

The site is built on WordPress, which is free, plus WooCommerce, which is also free. There are a ton of paid add-ons, but I’m not using any of them.

The best part? The WooCommerce iOS app emits a tasteless but satisfying “cha-ching!” every time an order comes in. It’s about twice as loud as it needs to be and scares the crap out of me on a regular basis, but I can’t bring myself to turn it off.

Next up is Elementor, a page builder that is way easier to use than anything I’ve tried before, including Divi and Uncode. It’s $49 per year, or $99 for three sites. I got the three site license and started off by giving Passive Promotion a facelift. Don’t tell me you didn’t notice! Eventually I’ll get around to rebuilding my mastering site.

The linchpin of the operation is WooFunnels, which is responsible for the landing/checkout page, upsell, downsell, order bump, and even the abandoned cart emails. You can piece together just the elements you need, but I opted for the full bundle at $299 per year.

Contrast that with ClickFunnels, which is $97 per month ($1164 per year) last I checked.

I need to give a shoutout to WooFunnels support. Their team in India is incredibly responsive and goes way beyond the call of duty. I’d email with an issue at night, and wake up to find a half dozen test orders and an email full of screenshots detailing a custom-coded solution.

Two WooFunnels highlights put the cherry on top:

  1. The checkout form uses the Google Maps API to autocomplete your address, which leaves little room for typos.
  2. SoundCloud Pay automatically pops up as an option if available. Classy!

My old web host was giving me all sorts of problems. After three exasperating calls to support, I gave up and switched to SiteGround, and couldn’t be happier! I’m paying less than half of what I was paying before, but the big win is, again, their support. Put in a ticket and 15 minutes later you get a thoughtful response with a clear solution.

SiteGround offers a bunch of WordPress-specific perks like server-based caching and automatic daily site backups.

Those last three links are affiliate links, so if you make a purchase, I might make a small commission to support my writing.

Last but not least, I picked up a Rollo thermal printer, which uses 4 x 6 labels. You never need to buy ink refills because it doesn’t use ink. Love it!

A “Dream Come True” Experience

As you might guess, packing up these orders takes a lot of time. But that’s kind of the point. I want Soundcloud promotion real to make buyers feel special by exceeding their expectations.

After autographing the free CD, I write a note by hand, and include a sticker. If they didn’t opt for the 4″ silkscreened sticker order bump, I throw in an inferior-but-still-awesome 3″ circular sticker.

Color Theory stationery

“All CDs” bundles currently include a bumper sticker and are sealed with branded packing tape, which was understandably mistaken for branded toilet paper on Soundcloud and Spotify.

Color Theory bumper sticker
Color Theory shipping tape

The bumper stickers were $19 and the packing tape was $29, both Sticker Mule specials (referral link). I highly suggest getting on their email list to take advantage of their weekly specials, which are generally in the 80% off range.

“Where money goes attention flows.”

My hope is that after shelling out their hard-earned cash and getting back more than they expected in return, buyers will give my music a fighting chance.

The Future of My Free CD Funnel

I’ve gained nearly 500 new customers since the beginning of May. How many of those customers are now fans remains to be seen.

I’ll soon put it to the test, as I just put in a pair of 1000 CD orders to Disc Makers for my last two album Soundcloud promotion packages. I never thought they’d see a physical release, but then again, I never thought I’d reach this many potential CD buyers.

In the meantime, I’ll keep the offer going for another 100 CDs or so, or until Facebook stops finding me buyers at a reasonable cost.

What do you think? Is this something you’d try? Throw your questions at me in the comments!

Photo by John Lee

SoundCloud Promotion

Supreme{PR} is a Texas based Organic SoundCloud Promotion Agency with a focus on music promotion streaming platforms like Soundcloud and Spotify. We generate real engagement through our partnerships with the largest promotion networks. Supreme{PR} provides 100% transparent Soundcloud promotion services and remarkable customer Soundcloud promotion service. Disclaimer: We offer organic exposure, not miracles. Make sure your songs are professionally produced and mastered.


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