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How Event Planners Make Music Concerts Possible


Published by The Supreme Team on August 27, 2020

Your favorite musicians or bands may spend weeks or months recording in a studio, but most artists enjoy performing live for their fans more than their recording sessions. Live music is unedited and unpredictable; the musicians and the fans never know what to expect. Although numerous live concerts occur around the world, the events require long hours of planning and a massive workforce. The following section examines the steps event planners take to pull off a successful concert.


Audience Targeting

Before a venue is selected, organizers determine the appropriate audience demographic to target. If a band has mostly young fans, you should avoid planning a show in an area with an aging population like a retirement community. Targeting the audience is essential because it will have a significant effect on ticket sales. If you promote an event in a location that isn’t interested in the band, the ticket sales are not likely to generate enough profits to cover a budget.


Venue Selection

Whether the show is performed in a large amphitheater or a small club, planners must examine the local laws in the area. Noise ordinances and alcohol regulations may limit your choices of venues for a particular event. Before finalizing an event, organizers must coordinate with local officials to ensure the concert will not run into legal issues. Another issue to consider is the venue’s capacity. The location should be able to accommodate a specific number or attendees safely, and it must be able to provide an uninterruptible power supply for the musicians. Amplifiers, lights, and special effects require a considerable amount of energy to run, and organizers must ensure that the venue can handle the power requirements.



Organizers initiate fundraising campaigns several months before the scheduled event. For large events, the fundraising may begin a year prior to the concert. Record companies used to fund the tours of its performers, but the industry is no longer dependent on large corporations, and many artists must find alternative ways of funding their shows. Social media events are an excellent way to find fundraisers, and often, the fans of musicians contribute to the fundraising effort. After the fundraising for an event ends, the event planner can develop a final budget and begin promoting the show.



Promoting concerts has changed drastically in the last twenty years. In some ways, it has become easier. Flyers and pamphlets passed out by volunteers are less common, but digital promotion is becoming the dominant way to reach an audience. Band websites and Soundcloud and Spotify SoundCloud play a larger role in promotion, and promoters can complete most of their work with a computer. Although organizers have to spend less time running around to promote an act, they must find more creative ways to draw in an audience. Since online SoundCloud has become commonplace, promoters must stand out from the competition.


Logistic Planning

Depending on the size of the event, logistic planning can play a major role in an event’s success. The logistics of the musicians’ equipment, food, transportation, security and boarding must be finalized several months before the event. The event planner must also organize the venue to provide for a massive crowd of concertgoers. The entrances, exits, security measures, and vending of the site should be determined to allow for a safe and entertaining show.



Although the artists provide the music for the performance, the organizers must monitor the lighting, special effects, and recording of the show. If there is a problem during the concert, the event staff must act quickly to find a solution and maintain the safety of the artists and the audience.


Post-Concert Promotions

After the show ends, event planners may provide fans with video and audio clips of the concert. Promoting the act after the show is intended to keep fans interested in the artists, and it helps promote future concert dates. Some bands offer free gifts to concertgoers and keep them updated with blogs and emails.

Planning a live concert can be a massive undertaking and requires a talented staff who are willing to work long hours to create an unforgettable experience.


SoundCloud Promotion

Supreme{PR} is a Texas based Organic SoundCloud Promotion Agency with a focus on music promotion streaming platforms like Soundcloud and Spotify. We generate real engagement through our partnerships with the largest promotion networks. Supreme{PR} provides 100% transparent Soundcloud promotion services and remarkable customer Soundcloud promotion service. 


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Interview Submissions for Musical Artists:

  • Reposted to thousands of our FB, INSTA, TIKTOK, and TWITTER followers.
  • Added to HUM Music Blog (https://thehum.us/)
  • 24-hour Featured Artist Free Interview on our home page.
  • Streams from our website and SoundCloud playlists.
  • Daily emails to industry professionals.
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  • If you don't use a real email we can't add you.
  • URL must be formatted like: https://soundcloud.com/user/song (Leave off the mobile "m." )
  • THE PHOTO IS 99% of the reason people click.
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  • How do Reposts Work?
    1. Your song is distributed to our network of SoundCloud Influencers.
    2. Our Influencers have between 10k – 500k followers each.
    3. Influencers repost your song to their followers.
    4. Followers may (or may not) choose to play, like, comment, or repost your track.
    5. The better the track, the better it will perform.
    6. You can monitor your engagements in SoundCloud Pulse or Notifications.
    7. Reposts stay active for 48 hours.
    8. To see an example of a repost schedule click here.
  • What are you going to do for me?
    We give your release a boost by getting it in front of a real audience. We provide you with a "first wave" of engagement that you may not be able to get otherwise. What happens next is up to you and your music.
  • How long do reposts last?
    Reposts stay active for 48 hours. After the first 48 hours, your reposts are too far down the stream to be noticed. Removing them keeps an influencer's channel from being over-used and outdated.
  • Will I go VIRAL from one organic soundcloud promotion?
    The truth is, probably not. Unless you have the next “The Box” in your pocket, you are probably not going to blow up from one promotion. We are not going to bullshit our clients and make false promises. Think “Brand Building” not “Overnight Sensation.”
  • Will I get noticed by labels?
    The best way to get noticed is to keep your brand in front of an audience while producing top quality material. Labels want real artists who already have a brand together, who self-promote and have a good presence on Soundcloud and Spotify. Please, don’t expect to send out some reposts and get signed. This is the most competitive business in the world.
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    No. It took us many years to build our network.
  • How many is a million?
    The number represents the total amount of followers your song is shared with. It doesn’t mean that your track will be reposted by a million influencers.
  • Can I split an order between multiple songs?
    We require a minimum of 1 million reposts per song when splitting an order. The minimum order you can split between two songs is 2 million reposts.
  • Can I change the link to my song?
    Unfortunately, no. The organic Soundcloud promotion can't be forwarded. It is okay to change the title or other meta-data, just not anything that affects the link.
  • What if no one likes my music? 
    If we can't get anyone to repost your track, we will refund all of your money.
  • Are the organic SoundCloud followers real people who will become fans?
    They are fully organic, real, living people who have downloaded other music from our fangates and given the option to follow you. Once they are following you they will receive your music in their streams and it's up to you if you connect with them and build your community. This is how to turn them into "Superfans."
  • Will they immediately like my music?
    New followers are not automatic "fans" and will probably not engage your tracks right away. You have to engage them by streaming good music, following them back, comment on their stuff, and chatting with them.  Build your community.
  • How Long does it take to gain 1000?
    Once the campaign has started, you can expect 1 week per-1000.
  • How can I track the progress of a campaign?
    Watch your organic Soundcloud followers grow on the Pulse app or in Notifications on the website.
  • Can I change the link to my profile after I order?
    No. Unfortunately, the promotions can't be forwarded. It is okay to change the title or other meta-data, just not anything that affects the link.
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