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Ever wondered what a repost could be worth?

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Published by The Supreme Team on December 3, 2019

SoundCloud has turned into a thriving ecosystem that hosts not only Soundcloud music promotionians but also record labels, artist collectives, promotional stations and Soundcloud reposts. We covered these in our SoundCloud advertising & repost trading manual. Big channels favor trading with large channels. At exactly the exact same time, the offering of paid advertising is increasing, which makes it simple for artists to resort to paying for their reposts.

It is a trend we are seeing with record labels also. As the significance of SoundCloud expands beyond digital Soundcloud music promotion, labels of all sizes are catching on to the value of getting their SoundCloud plays on stage. Their SoundCloud efforts now are also led to SoundCloud, such as repost trading and occasionally paid campaigns.
While the research methodology of the article was originally meant to address only paid repost SoundCloud, the findings apply to reposting generally. We were shocked by the results, even as they conreal Soundcloud promotion firmed the belief that we’d already shaped by instinct — that the value of reposts was being diluted. It turns out that followers aren’t the best indicator for the number of plays you can expect to receive from a repost. The worth of a repost is directly connected to the character and behaviour of this reposting SoundCloud channel. How often they upload, repost and who their Soundcloud audience consists of are impacting factors.

As the SoundCloud trading setting resembles the Wild West, these findings will help you choose your repost partners, in addition to better estimate the value of a paid promotional offer.
The normal repost generates plays equivalent to 3-4percent of that station’s following.
Quite simply, if a 100.000 follower channel reposted your path, it would probably only create 3.000 — 4.000 plays. You, like us, had probably expected this number to be much greater.
The majority of stations had scarily low play-to-follower ratios, between 1-5%. Some were as low as 1 percent, whereas a small part of stations ranged between 10-18%.
The majority of the low-ratio accounts were the repost stations, who reposted frequently throughout the day and had few initial uploads in their accounts. By comparison, the high-ratio accounts were the artists and labels, who reposted less and uploaded more often. The distinction is important, and reinforces the notion that you will need to be careful in who you group up with.

The key behind powerful reposts
So why do artists and labels have greater engagement ratios?
Labels and artists often curate more in regards to reposts and uploads, favoring quality over quantity, permitting them to create dedicated superfans.
The trend on SoundCloud, especially with promotional channels, would be to pair consistent reposts with like-to-download gate addition to be able to accelerate follower development. That other station may then do the same, and get consistent uploads also.
The end result is a perpetuating cycle, in which the increase in followers leads to more exposure (although not per se more plays). If multiple stations repost the exact same song every day, you’re not likely to click it. Finally they end up dismissing the stations, or unfollowing them.
That is not to say that all repost Soundcloud reposts have bad engagement prices. The outliers are those which repost less often and upload more, behaving more like tags.
The greatest ratios are found with celebrity stations, who not only repost less frequently and upload over promotional channels, but also exhume a character that fans can connect with. It’s a lot easier to appreciate an artist than a repost station or tag, because there’s little personality it is possible to join with there.
The more a station reposted daily, the less engaged their Soundcloud audience. Repost frequency had the strongest correlation to a station’s play-to-follower ratio. Audience engagement falls significantly at 5 daily reposts and outside, with the majority of the examined channels reposting between 6 and 17 times daily. They see the value in saving their viewers and are rewarded with out-of-the-ordinary response each time they do upload or repost something.

Improving your station’s engagement
You will need to be careful not to exhaust your viewers.
There’s an important tipping point in engagement with reposts exceeding four a day, which everyone should take to heart as their everyday limit.
Reposting more frequently to overcompensate for the lack of plays is in fact counter-productive and decreases engagement farther. There’s a whole lot more to be said for reposting 4 times per day consistently and optimizing for perfect repost (or upload) times, leaving ample time in between every repost.
The trick then, in optimizing results from paid advertising, is examining which stations have greater play-to-follower ratios, by taking a look at the frequency with which they repost and the quality of the Soundcloud music promotion. Another optimization strategy may be to need your paid repost is scheduled in that station’s optimum engagement time, which is usually when the majority of their Soundcloud audience has arrived in the office or school. For many digital Soundcloud music promotion promoters, the lion’s share of the Soundcloud audience is at the West Coast of the USA.

The Influencer

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SoundCloud Reposts

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FREE INTERVIEW

Interview Submissions for Musical Artists:

  • FREE PROMOTION FOR YOUR SONG RELEASE
  • Reposted to thousands of our FB, INSTA, TIKTOK, and TWITTER followers.
  • Added to HUM Music Blog (https://thehum.us/)
  • 24-hour Featured Artist Free Interview on our home page.
  • Streams from our website and SoundCloud playlists.
  • Daily emails to industry professionals.
  • Option to publish to 80+ News Sites, including NBC, FOX, CBS and Google News.*

Interview

  • If you don't use a real email we can't add you.
  • URL must be formatted like: https://soundcloud.com/user/song (Leave off the mobile "m." )
  • THE PHOTO IS 99% of the reason people click.
  • This field is for validation purposes and should be left unchanged.

FAQ

  • How do Reposts Work?
    1. Your song is distributed to our network of SoundCloud Influencers.
    2. Our Influencers have between 10k – 500k followers each.
    3. Influencers repost your song to their followers.
    4. Followers may (or may not) choose to play, like, comment, or repost your track.
    5. The better the track, the better it will perform.
    6. You can monitor your engagements in SoundCloud Pulse or Notifications.
    7. Reposts stay active for 48 hours.
    8. To see an example of a repost schedule click here.
  • What are you going to do for me?
    We give your release a boost by getting it in front of a real audience. We provide you with a "first wave" of engagement that you may not be able to get otherwise. What happens next is up to you and your music.
  • How long do reposts last?
    Reposts stay active for 48 hours. After the first 48 hours, your reposts are too far down the stream to be noticed. Removing them keeps an influencer's channel from being over-used and outdated.
  • Will I go VIRAL from one organic soundcloud promotion?
    The truth is, probably not. Unless you have the next “The Box” in your pocket, you are probably not going to blow up from one promotion. We are not going to bullshit our clients and make false promises. Think “Brand Building” not “Overnight Sensation.”
  • Will I get noticed by labels?
    The best way to get noticed is to keep your brand in front of an audience while producing top quality material. Labels want real artists who already have a brand together, who self-promote and have a good presence on Soundcloud and Spotify. Please, don’t expect to send out some reposts and get signed. This is the most competitive business in the world.
  • Can I have the links to your influencer channels? 
    No. It took us many years to build our network.
  • How many is a million?
    The number represents the total amount of followers your song is shared with. It doesn’t mean that your track will be reposted by a million influencers.
  • Can I split an order between multiple songs?
    We require a minimum of 1 million reposts per song when splitting an order. The minimum order you can split between two songs is 2 million reposts.
  • Can I change the link to my song?
    Unfortunately, no. The organic Soundcloud promotion can't be forwarded. It is okay to change the title or other meta-data, just not anything that affects the link.
  • What if no one likes my music? 
    If we can't get anyone to repost your track, we will refund all of your money.
  • Are the organic SoundCloud followers real people who will become fans?
    They are fully organic, real, living people who have downloaded other music from our fangates and given the option to follow you. Once they are following you they will receive your music in their streams and it's up to you if you connect with them and build your community. This is how to turn them into "Superfans."
  • Will they immediately like my music?
    New followers are not automatic "fans" and will probably not engage your tracks right away. You have to engage them by streaming good music, following them back, comment on their stuff, and chatting with them.  Build your community.
  • How Long does it take to gain 1000?
    Once the campaign has started, you can expect 1 week per-1000.
  • How can I track the progress of a campaign?
    Watch your organic Soundcloud followers grow on the Pulse app or in Notifications on the website.
  • Can I change the link to my profile after I order?
    No. Unfortunately, the promotions can't be forwarded. It is okay to change the title or other meta-data, just not anything that affects the link.
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