The more a station reposted daily, the less engaged their audience. Repost frequency had the strongest correlation to a station ratio. Audience engagement falls significantly with nearly all the analyzed channels, at 5 reposts and outdoors. They see the value and are rewarded with a reply every time they do repost or upload something.
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So why do labels and artists have higher engagement ratios? Labels and artists often curate more in regards to reposts and uploads, favoring quality over quantity, allowing them to make dedicated superfans.
The standard repost generates plays of that channel’s following. Quite simply, if a 100.000 follower channel reposted your path, it would probably only create 3.000 — 4.000 plays. You, like us, had probably expected this number to be much higher. The majority of channels had scarily low play-to-follower ratios, between 1-5%. Whereas a part of channels ranged between 10-18%, some were as low as 1 percent. The accounts that are high-ratio were the artists and labels, who reposted uploaded and less . The distinction is critical, and reinforces the notion that you will have to be careful in who you set up with.
Improving your channel’s engagement
The trend on SoundCloud, especially with promotional channels, would be to pair reposts that are consistent to be able to accelerate follower development. That channel get consistent uploads also, and may do the same. The final result is a perpetuating cycle, in which the increase in followers leads to more exposure (although not per se more plays). You’re unlikely to click it if multiple channels repost the exact same song every day. They end up unfollowing them or dismissing the stations. That isn’t to say that all repost networks have bad engagement prices. The outliers are those which repost less frequently and upload more, behaving more like tags. The best ratios are found with star stations, who not only repost less often and upload over promotional channels, but also exhume a character that fans can connect with. It’s a good deal more easy to appreciate an artist than tag or a channel because there’s little personality.
There is an important tipping point in engagement with reposts exceeding four a day, which everyone should take to heart as their regular limit. Reposting more frequently to overcompensate for the lack of plays is, actually, counter-productive and reduces engagement farther. There’s a good deal more to be said for reposting 4 times per day consistently and optimizing for ideal repost (or upload) times, leaving ample time between every repost. Another optimization strategy is to need your repost is scheduled in the optimum engagement time, which is usually when the vast majority of the audience has arrived at work or school of that station.
A common strategy is to give away your music for free download in exchange for a follow on SoundCloud, as the name would imply. Some follow for download gates permit you to collect followers across various stores and channels that are social, collect mails, or present exclusive content. For building an audience on 11, this has turned into a must-do.
While the study methodology of this article was originally meant to address repost marketing, the findings apply to reposting. The results shocked us , even as they affirmed the belief that we had already formed by instinct — that reposts’ value was being diluted. It turns out that followers are not the best indicator for the amount. The worth of a repost is directly connected to behaviour and the character of the reposting SoundCloud channel. How often they upload, repost and who their audience consists of are impacting factors.
SoundCloud has turned into a thriving ecosystem that hosts not only record labels but also musicians, artist collectives stations, and networks. We covered these in repost trading manual & our SoundCloud advertising. Trading is favored by big channels with channels that are large. At exactly the same time, the offering of advertising is increasing, making it simple for artists to resort to paying for their reposts.
It’s a trend we are seeing with record labels. Labels of all sizes are catching on to the value of having their SoundCloud plays on stage as the importance of SoundCloud expands beyond music. Their marketing efforts now are also led to SoundCloud, such as trading and paid campaigns.
This one is straightforward. Make sure your tags in your song is identical to whichever graph on SoundCloud you want to chart within. Something as simple as tagging your song”digital” can make a big difference in its success if you find yourself fortunate enough to have charted on SoundCloud.