0 Items

Supreme{PR} Free Organic SoundCloud Promotion, SoundCloud Reposts, SoundCloud Followers, SoundCloud Influencer Promotion, Soundcloud Streams, Free SoundCloud Promotion, Soundcloud Repost Promotion, organic soundcloud followers, organic Soundcloud streams, SoundCloud Influencer Promotion, SoundCloud Views, SoundCloud Plays, best soundcloud promotion

9 Music Marketing Strategies That No Longer Work In 2020

images-2019-09-01T121012.534

Published by Supreme{PR} on September 7, 2020

Once you get the hang of it, SoundCloud can be a lot of fun.

After all, SoundCloud is tied directly the results you want Soundcloud promotion real as a musician – ticket sales, streams, merch sales, contest votes and so on.

But there are SoundCloud strategies that don’t work, especially now that search engines and Soundcloud and Spotify platforms have had time to evolve and adapt their algorithms.

So, we need to ensure we’re going about this the right way. Here are nine music SoundCloud strategies that no longer work in 2020.

P.S. This is a follow up to my popular MTT post on music SoundCloud strategies that work, so check that out too if you haven’t already.

Marketing Without A Plan

Today, there are more websites and niche interests than ever. People can’t possibly keep up with everything, even if they want Soundcloud promotion realed to.

You used to be able to take a scattershot, shotgun approach to SoundCloud and still get eyeballs on your music (i.e. by posting to LiveJournal or sharing a bulletin to MySpace – remember those days?).

That’s becoming a tougher and tougher proposition by the day.

You need to create a presence on platforms where your fans like to hang out, not where you spend your time.

By using tools like Google Analytics, Facebook Insights, Alexa and SimilarWeb, you can learn a lot about your target audience, their demographics and even their psychographics.

As you look to target an audience with your ads, this data will come in especially handy.

You’re not The Beatles, and even if you were, not everyone would like your music.

Your music is for a specific type of person. You may not know what kind of person that is now, but as you grow your online following and spy on the data of similar artists and bands, you should start to form a clearer picture.

I would not advise SoundCloud without a plan. You should identify your audience, narrow your focus on specific SoundCloud channels and share relevant and engaging content.

Shouting Into The Void

It’s not just that this strategy doesn’t work now. It’s more so that it has never been terribly effective.

Sure, there was a time when you could get more eyeballs on your Soundcloud and Spotify posts. And, maybe the occasional fan or prospect could be triggered with, “Here’s our new song – check it out!”

But this approach is so impersonal and so self-serving, that it’s unlikely to pique anyone’s curiosity.

And, because of changes to Soundcloud and Spotify algorithms, you can’t get many eyeballs on your posts anymore.

And yet, these types of posts continue to pop up on Soundcloud and Spotify all the time:

  • “Vote for our song.”
  • “Come to our show.”
  • “Buy our music. Please!”

Don’t even think about trying to solve this problem with advertising because you’ll just end up wasting your money. Not ideal if you’re trying to promote your music on a budget.

Now, you should be posting to Soundcloud and Spotify. But the more personal and interactive you are, the better. If all your Soundcloud and Spotify posts are call to actions, you need to start changing things up fast.

All Sizzle, No Steak

Gone are the days when it was all about the SoundCloud and not about the product.

Consumers aren’t afraid to criticize and complain if they don’t feel like they’ve received what they’ve been promised.

That doesn’t mean your pitch doesn’t need an angle and your headline doesn’t need a hook. Far from it.

But you should be mindful of what you’re drawing people into. The music you’re promoting should be genuinely good.

If a bunch of people check it out and some of them decide they don’t like it, no harm no foul. You’re not going to please everyone.

Meanwhile, if everyone coming to check out your work thinks it’s awful, you’re going to have a hard time winning them back. You may never win them back.

Write great music. I understand that this is highly subjective advice.

But don’t be afraid to put more money into your home studio and gear, spend more time on your overdubs, smooth out your mixes and so on.

You win them to what you win them with. So, don’t just rely on the sizzle. Deliver the steak.

Spamming & Blasting

Again, this falls under the category of what has never been all that effective.

When you spam and blast your product, it has the potential to get in front of a lot of people, And, you might generate a few listens or sales.

But you’ll also lose a lot of credibility and trust with your prospective audience in the process.

I often receive newsletters I’ve never opted in for.

It sounds funny, but today there are serious repercussions for abusing email lists. You could end up facing some hefty fines and other charges.

There are also internet SoundCloud tools that either encourage or enable blasting to dozens if not hundreds of platforms at the same time.

While I do encourage musicians to share their content on a variety of platforms, I don’t encourage shouting into the void.

So, just because you’re posting “buy our music” everywhere doesn’t mean you’re going to reap the rewards of expanded results.

In general, avoid sending updates or emails to those who’ve never asked to receive them or have already opted out. Don’t blast Messenger or WhatsApp with copy and paste messages.

If you’re going to interact and engage, do it on a personal level.

Blackhat SEO

Content spinning used to be a popular tactic for increasing one’s site’s rank in search. Even some musicians got in on it.

I understand why. Internet marketers tend to make a lot of alluring, big promises in flashy red headlines, and some their products even work. It’s hard not to be drawn in.

But with search engine algorithms getting smarter, you probably don’t want Soundcloud promotion real to tempt fate.

Once your site has been de-ranked, recovering your rank can prove a major uphill battle.

Not that musicians are entirely reliant on their website for expanding their careers.

But all things being equal, I think it’s better to maintain your site’s rank in search, and even improve upon it if you want Soundcloud promotion real to build an enduring and sustainable music career.

And, let’s be honest – just because you have coverage across the internet doesn’t mean anyone is going to care. Your articles may not get any views or click-throughs, and that means wasting your hard-earned resources.

Of course, there are other questionable SEO tactics, whether it’s buying links, private blog networks or otherwise. I wouldn’t recommend going down these rabbit holes, at least not without good reason.

Not Personalizing Communication

I’m amazed how many emails I receive every single day.

And, then I’m surprised by the complete lack of etiquette demonstrated by most senders.

Let me give you a hint. If your email doesn’t:

  • Begin with the recipient’s name.
  • Acknowledge why the recipient should be interested.
  • Get to the point.
  • Have a clear focus.

There’s a good chance it will get deleted or ignored.

Now, some people who contact me even want Soundcloud promotion real to enforce their own deadlines on my work. I’m sorry, what? I’m in control of my time, not you.

Let’s get back to the basics. Manners are important. We should always say “please” and “thank you”.

Spending time in research and seeing things from the other person’s perspective is also critical.

How do they want Soundcloud promotion real to be contacted? Is there anything they’ve asked not to be contacted about? What challenge might they be experiencing now, can I help them with it, and is there anything that might stop them from getting back to me right away?

I know it’s easy to forget. But there is a human being on the other end of your communication. They’re not a robot. They’re busy. They have a life. They’re up to something. They have real emotions.

So, if you’re serious about receiving a response to your communication, personalize it. Step into the recipient’s shoes and make it easy for them to respond.

Marketing Without An Online Presence

Let me be clear here – most musicians have a Soundcloud and Spotify presence.

But there are many more that haven’t set up a complete infrastructure to support their ambitions.

Most importantly, a “complete infrastructure” would include a website (your own dot-com domain name) and an email list.

I understand that there are some well-known artists that don’t have these assets. But that’s no excuse for you to keep putting it off.

Some artists say a website is a good booking tool and not much else. Some say it’s just a way to get the word out about their forthcoming shows.

And, I say, it’s all about how you use it!

Let’s not forget that your website is your own platform to do with as you please.

If you want Soundcloud promotion real to highlight your latest releases, you can do that. If you want Soundcloud promotion real to draw attention to your forthcoming tour, you can do that. If you place email opt-in boxes at strategic locations on your website, you can encourage your list to grow.

Do you see how your website can end up being one of your most important SoundCloud assets?

As for an email list, ideally, you should be building from day one. If you haven’t gotten started yet, and you’ve been around a while, don’t wait any longer.

An email list is a surer measure of the size and quality of your fan base than your Soundcloud and Spotify following.

Reading Outdated Posts About Music Marketing

We all need to study music SoundCloud and get our information from somewhere.

The internet is rife with information, but unfortunately much of it is outdated, inaccurate or self-serving.

Every publication want Soundcloud promotion reals traffic coming to their website, people joining their email list and buying their products. And, the best way to do that is to draw you in with a compelling or controversial headline.

Marketers often say content is king on the internet, but it isn’t. Headline are, because they generate clicks and visits.

Further, content isn’t king because many people can’t separate the wheat from the chaff. They give everything the same level of attention and credit, regardless of whether it’s deserving of it.

Now we can’t blame any blogger, marketer or publication for luring you in.

But you must develop the skills to sift through the information critically and quickly to find the golden nuggets.

But you shouldn’t rely on outdated posts to give you the information you need. Stick to recent, detailed posts coming from credible sources.

Focusing On Tactics Rather Than Strategy

There are some unfortunate online trends that are forcing musicians down the road of studying landing page development, copywriting and ad optimization.

Don’t get me wrong – these things are all worth learning. And, from a tactical standpoint, they can be quite effective.

What’s missing a lot of the time is an overarching strategy that outlines how the tactics are connected to the whole.

There’s a difference between strategy and tactics. A strategy is a high-level view of your career. It includes information on your target audience, the customer journey, the platforms and methods you’ll be using to connect with them and so on.

A tactic describes the step-by-step of how you use this information to reach and connect with your audience.

For instance, if you know a lot of your audience uses Facebook, you can incorporate it into your SoundCloud mix and regularly run contests on the platform. That’s tactical.

The funny thing about strategy is that once it’s been well-defined, it will rarely if ever need to be updated. Tactics, on the other hand, are constantly changing and will need to be adapted regularly, especially in this fast-changing world.

Always remember to fit your tactics around your strategy – not the other way around.

Final Thoughts

Music SoundCloud plans should always be customized to the individual or the band.

If you aren’t sure what to do yet, or how to inject your personality into your SoundCloud, then maybe a paint by numbers approach would work for now.

But eventually, you’ll want Soundcloud promotion real to get to the point where you’re talking directly to your fans and serving them in such a way that consistently surprises and delights them.

Getting fans can be hard enough. If you don’t have a plan for retaining them, all your hard work will be for naught.

Creating a great experience for them is a surefire way to keep them engaged.

·         “Buy our music. Please!”

SoundCloud Promotion

Supreme{PR} is a Texas based Organic SoundCloud Promotion Agency with a focus on music promotion streaming platforms like Soundcloud and Spotify. We generate real engagement through our partnerships with the largest promotion networks. Supreme{PR} provides 100% transparent Soundcloud promotion services and remarkable customer Soundcloud promotion service. 

All categories Additional Soundcloud Streams Bundles Custom SoundCloud Promotion Packages Featured SoundCloud Promotions Full SoundCloud Promotion Campaigns Gain SoundCloud Followers Gain Spotify Streams hold Organic SoundCloud Streams and Reposts SoundCloud Accounts SoundCloud Follower Subscription Soundcloud Membership Packages SoundCloud Plays SoundCloud Production Soundcloud promotion campaign Soundcloud Products SoundCloud Promotion Bundles SoundCloud Promotion Subscriptions Soundcloud Reposts SoundCloud Streams spotify bundles Spotify Followers Spotify Playlist Placement Service subscriptions variable bundles variable followers Variable Products

NameBuy

Untitled_1305

Charles Wolfe

Charles Wolfe is an Independent Alternative Pop artist from the South West of the UK. His writing and voice are perfect timeless pop. The production is top shelf. "I am self taught in all that I do and started my journey when my dad showed me how...
Untitled_1276

DJ-SLT-UK

Sometimes you know exactly who the grandparents are when you see the baby. In this case, Funkadelic and Kraftwerk are guilty as hell. They must have hooked up in the greenroom of their 1978 Eastern European tour and produced what grew to be...
Featured Artist: DJ Crankz

DJ Crankz

DJ Crank's "DonkHouse" is Atari on crack cut with insanity. It's kinetic energy would be right at home with bright red hair in Run Lola Run. Very solid production. It clocks in at 2:27 and leaves you exhausted like a 100 meter dash. ~Supreme::: If...
Featured Artist: Christine King

Christine King

C.K. criminally undersells herself. Her listed influences are not exactly the avant-garde heroes of yesterday, but the music screams "real." It is edgy, LA indie, with heart and creativity. The ghosts of PJ Harvey, Mates of State, and the Runaways...
Untitled_1214

Iam Code 6

SUPREME: Hey Code, what's up? CODE 6: You reposted other tracks of mine and I got some good organic plays from it. SUPREME: Yeah that's cause your shit is so chill and we love it. Glad to see you have a new track out. If you could reach any goal in...
Untitled_1213

l3fthand

l3fthand creates sonic landscapes with complicated rhythms and odd themes. He drew us in pretty quickly with his Alien abduction intro. "l3fthand curates sounds that contain otherworldly properties, working with multiple genres and unconventional...
Untitled_1193

Young Gxn

Young Gxn has a timbre in his voice that is reminiscent of old-man Q-Tip, but his secret weapon is something that Q never had -- he has an incredible falsetto singing voice. This track is short and thrilling. Look forward to more from this artist. ...
Untitled_1182

Miriam Robinson

Miriam is a 19 year old singer/songwriter with music that is sensual, yet can take you to a deep, dark place in your mind. She tends to play mostly in R&B, but you might find some hiphop/rap or pop influences sprinkled in. "Music is expressive...
Untitled_1101

Shawty!

"I’m a 16 year old rapper/singer who makes music dealing with heartbreak, depression, and more relatable topics for the youth. I take all my past traumatic experiences and incorporate them in my songs, mainly heartbreak & loss." If you could...
Untitled_1099

Lil Quiz M

Unam Mpetshwa aka lil quiz, is an independent artist from South Africa who raps about real life experiences like losing his parents, and other relationships. "I express my feelings towards hatred amongst blacks civil war, I use mostly African...
S{PR} has helped 3210 artists get noticed

S{PR} Featured Artists for 21st January 2021

CPORTWEED

CPORTWEED

Interview: CPORTWEED "im an artist who start journey in music from nothing :)" Where are you from and what is the music scene like? im from ukraine...

read more
Toonino

Toonino

Interview: Toonino "A 14 year old rapper from Chambersburg, Pennsylvania" Where are you from and what is the music scene like? Chambersburg is a...

read more
Philzy

Philzy

Interview: Philzy "Hi, I am Philzy. Singer. Songwriter. Musician. Producer." Where are you from and what is the music scene like? I am from...

read more
Slik G

Slik G

Interview: Slik G "I'm young artist from CT. I'm 14 and got into music just about a year ago. I love to make different types of music and...

read more
sadLeo

sadLeo

Interview: sadLeo "I´m a German artist who express his feelings in songs!" Where are you from and what is the music scene like? Im from Germany and...

read more
PA1N.

PA1N.

Interview: PA1N. "I have a difficult time expressing myself so I do it through the music" Where are you from and what is the music scene like?...

read more
CHANx

CHANx

Interview: CHANx "Iam 17 years old very diverse and consistent I don’t write any of my songs there all freestyles so I’m able to do them quick"...

read more
LilDrugx

LilDrugx

Interview: LilDrugx "I’m Diego Salazar" Where are you from and what is the music scene like? San Antonio Texas you could say screw & hip hop...

read more
Lou Roxh

Lou Roxh

Interview: Lou Roxh "My name is Lou Rich. I’m just trynna make it out help my family doing dis music, my passion is extremely strong." Where are you...

read more
ALEXO

ALEXO

Interview: ALEXO "I’m a young artist who has been making music for almost 10 years now. I’m 24 years old and have been through more than I can...

read more
Blacklock

Blacklock

Interview: Blacklock "I am an inspired artist from the north of England" Where are you from and what is the music scene like? I’m from the north of...

read more
310wya

310wya

Interview: 310wya "A 17 year old musician who started off making beats when I was 14 but slowly transitioned to rapping and making beats around 2019...

read more
Shopping Cart
There are no products in the cart!
Continue Shopping
0
X
%d bloggers like this: