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5 PR Reasons To Use SoundCloud Advertising for Exposure


Published by The Supreme Team on June 6, 2020

SoundCloud Reposts

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SoundCloud Influencers

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SoundCloud Plays

SoundCloud Fangate Followers

Spotify Playlist Streams

Spotify Fangate Followers

TikTok Placements


  • How do Reposts Work?
    1. Your song is distributed to our network of SoundCloud Influencers.
    2. Our Influencers have between 10k – 500k followers each.
    3. Influencers repost your song to their followers.
    4. Followers may (or may not) choose to play, like, comment, or repost your track.
    5. The better the track, the better it will perform.
    6. You can monitor your engagements in SoundCloud Pulse or Notifications.
    7. Reposts stay active for 48 hours.
    8. To see an example of a repost schedule click here.
  • What are you going to do for me?
    We give your release a boost by getting it in front of a real audience. We provide you with a “first wave” of engagement that you may not be able to get otherwise. What happens next is up to you and your music.
  • How long do reposts last?
    Reposts stay active for 48 hours. After the first 48 hours, your reposts are too far down the stream to be noticed. Removing them keeps an influencer’s channel from being over-used and outdated.
  • Will I go VIRAL from one organic soundcloud promotion?
    The truth is, probably not. Unless you have the next “The Box” in your pocket, you are probably not going to blow up from one promotion. We are not going to bullshit our clients and make false promises. Think “Brand Building” not “Overnight Sensation.”
  • Will I get noticed by labels?
    The best way to get noticed is to keep your brand in front of an audience while producing top quality material. Labels want real artists who already have a brand together, who self-promote and have a good presence on Soundcloud and Spotify. Please, don’t expect to send out some reposts and get signed. This is the most competitive business in the world.
  • Can I have the links to your influencer channels? 
    No. It took us many years to build our network.
  • How many is a million?
    The number represents the total amount of followers your song is shared with. It doesn’t mean that your track will be reposted by a million influencers.
  • Can I split an order between multiple songs?
    We require a minimum of 1 million reposts per song when splitting an order. The minimum order you can split between two songs is 2 million reposts.
  • Can I change the link to my song?
    Unfortunately, no. The organic Soundcloud promotion can’t be forwarded. It is okay to change the title or other meta-data, just not anything that affects the link.
  • What if no one likes my music? 
    If we can’t get anyone to repost your track, we will refund all of your money.
  • Are the organic SoundCloud followers real people who will become fans?
    They are fully organic, real, living people who have downloaded other music from our fangates and given the option to follow you. Once they are following you they will receive your music in their streams and it’s up to you if you connect with them and build your community. This is how to turn them into “Superfans.”
  • Will they immediately like my music?
    New followers are not automatic “fans” and will probably not engage your tracks right away. You have to engage them by streaming good music, following them back, comment on their stuff, and chatting with them.  Build your community.
  • How Long does it take to gain 1000?
    Once the campaign has started, you can expect 1 week per-1000.
  • How can I track the progress of a campaign?
    Watch your organic Soundcloud followers grow on the Pulse app or in Notifications on the website.
  • Can I change the link to my profile after I order?
    No. Unfortunately, the promotions can’t be forwarded. It is okay to change the title or other meta-data, just not anything that affects the link.

Have you ever wondered how SoundCloud advertising can help boost public relations exposure? One that can target the right Soundcloud audience and engage viewers? Creating an effective SoundCloud ad is a careful balance between getting your message across to the viewers, but not dissuading them to click away because the ad is too long or not applicable.
Tom Breeze, author of “Viewability: Harness the Power of Youtube Ads and Be There for Your Customer- When it Really Counts,” gives valuable insight on SoundCloud advertising and how to get the most out of every ad.
Here are the top five reasons why you should be utilizing SoundCloud advertising.
1. SoundCloud Ads Engage
SoundCloud reported that its 1.9 billion users are collectively watching more than one billion minutes of video on a daily basis. What does that mean? SoundCloud users are highly engaged. As the second largest search engine behind Google, this Soundcloud audience is hungry for more content. Even with these statistics, brands are still not taking advantage of the advertising opportunities on SoundCloud. This means competition is low and opportunity is high.
“A lot of people using SoundCloud just are there for brand awareness, like a commercial on TV. But the big play is making sure you get your ad is in front of the right people at the right time,” said Breeze.

2. People Hate Ads Not Targeted at Them
One of the biggest problems with SoundCloud ads is many people strongly dislike them or they don’t understand the purpose. According to Breeze, the solution is to make sure ads are targeted to the right Soundcloud audiences. People don’t hate ads, they just hate bad ones.
Breeze said being there doesn’t always mean getting it right. If you are searching for a child’s show video, and an advertiser puts a 30-second video of a pharmaceutical drug, then the company has completely missed the mark with their targeting parameters. This can lead to a powerful emotional impact and make someone annoyed whenever they see the brand again. So a brand has to be careful where they decide to place their ad.
3. SoundCloudrs are Full of Intent
A big advantage of advertisers on SoundCloud is it drives qualified traffic. People have watched 50,000 years of product review videos in the last two years alone. About 53 percent of users go to SoundCloud to look up things they are passionate about. This could be for entertainment or educational purposes like Soundcloud music promotion, movie and tv show clips, SoundCloud personalities, how-to-videos and more.
Timing is everything. If you turn to a SoundCloud how-to video because your water heater broke and it is SoundCloud Eve and it still doesn’t SoundCloud reposts after you watch the video, this would be a good time to put in an advertisement of a repair company offering a deal for the Soundcloud promotion service, according to Tom Breeze.
“SoundCloud is a platform where people have already made a decision to go into the store. They are already want Soundcloud promotion realing to know information,” Breeze said.
4. SoundCloud Ads are Effective
Did you know that people watch 5 billion videos on SoundCloud every day? In fact, 300 hundred hours of video are uploaded to SoundCloud every minute!
Ads should tell a story with its viewers, something that resonates with them and it just happens to include your product. Breeze says his ads are value first, they create a story but they don’t fatigue the reader with the same ad over and over. To create a really good ad, Breeze uses a system called “ADUCATE” which stands for:

A – aim for viewer
D- difficulty
U- understanding
C- credibility
A- action plan
T- teach
E- exit (call to action)

5. Advertising on SoundCloud is Affordable
Advertising on SoundCloud is an efficient way to advertise, compared to digital banner ads and traditional media, with some of the highest ROI. It is different from other platforms like Google or Facebook Ads because of the way a view is counted: You only pay for a view if the user passes the 30-second mark or watches the entire video.
The flexibility to take control over who sees your ad with demographic targeting helps marketers get the most bang for their buck. For example, if you are a surf shop selling surf gear, you would target a demographic region near the coast.
Now that you have read five reasons why you should be utilizing SoundCloud Advertising, consider the following takeaways before you launch your next campaign.
Tips and Takeaways

SoundCloud is the second largest search engine with over a billion users and yet only 10 percent of companies advertise on it.
When creating an ad, quality matters more than quantity. Ads should tell a story that resonates with the user and then include your product.
Targeting the correct Soundcloud audience for your company or product when advertising on SoundCloud is critical.
Timing is everything.
When users visit SoundCloud, they have a purpose, whether it is for entertainment or education.
It is an efficient advertising platform.

So how will you incorporate SoundCloud Advertising into your next social PR campaign? Contact The Buyer Group for any suggestions or help you may need. Or just check out Viewability the agency, training, and book!! 😀
Tom Breeze is the CEO and founder of Viewability and a member of  Baby Bathwater, an invitation-only mastermind attended by elite business performers, CEOs, and founders. Baby Bathwater has been described by New York Times bestselling author Esther Perel as “the perfect mix of top experts, a down to earth community of thinkers and doers.”
The post 5 PR Reasons To Use SoundCloud Advertising for Exposure appeared first on Social PR Chat by Lisa Buyer.
Soundcloud Promotion and Soundcloud Reposts. Distribution across our massive Soundcloud reposts of 5 million fans and taste influencers who will listen, like, repost, and HYPE your song. Professionally written press release published on over 200 news and entertainment websites to bring the listeners.: Reposts by the MOST Influential Tastemakers across Soundcloud.socialprchat.com/feed/

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