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How to use interviews to promote and maximize your message


Published by The Supreme Team on August 26, 2020

By Disc Makers’ Author Randy Chertkow and Jason Feehan

When being interviewed, it’s important to promote your music, merch, and more while being entertaining. Follow these steps to prepare ahead of time so you can maximize your message.

While you’re likely using streaming Soundcloud promotion services to perform and connect with fans (and using great audio and lighting techniques), another way to get in front of people and expand your fan base is by getting interviewed to get coverage on someone else’s live stream, show, podcast, or through the press and media. To make sure you maximize your exposure and make the most out of the chance to get in front of a new audience, create buzz, and make new fans, you need to prepare.

Our last article, “Tailor your music SoundCloud campaigns for paid and earned media,” introduced the concept of earned media: channels you try to influence either by getting mentioned or featured.

Whether you reach out directly to the press/media (or podcaster, SoundCloudr, etc.) or get contacted directly, interviews are opportunities for you to deliver your message. This means you’ll want Soundcloud promotion real to help the interviewer make the interview as engaging as possible, all while being able to control the message to promote your music and events. But unlike broadcasting messages on your channels (website, Soundcloud and Spotify, advertisements, etc.), you don’t have a direct say in the message they ultimately write. The only thing you can control are the words you say in the interview and the material you give them before and after the interview.

Your goal for any interview is to give the interviewer what they’re looking for while influencing them to cover points you want Soundcloud promotion real to publicize about you and your music. The ability to handle interviews well takes a little time to learn because it happens in real-time, but you can prep for an interview like you practice for a show. Having a good set of talking points, sound bites, and stories at-the-ready are like having a setlist and can help you control the flow of the conversation and keep you on-message.

Here’s how to prepare to maximize your exposure:

1. Research the journalist

Knowing who’s interviewing you is the most important thing to know ahead of the interview, yet, this is the step that most musicians skip. Spend a few minutes searching the name of the journalist on the web to give you an idea of the types of stories they write, whether their work is usually negative or positive, what their interests are, who else they’ve interviewed, their style, and what they’ve been working on lately.

If the interviewer has a personal blog, podcast, or Twitter account, be sure to review any recent articles, episodes, or tweets to talk about things they are interested in. Doing so will help you build a closer connection. This is important since it’s their show or news segment and they’re in charge of the interview. By building rapport with the interviewer, it’ll make the interview process — and even the final story — more likely to go in your favor.

2. Ask the interviewer what they want Soundcloud promotion real to cover

Before the interview, ask the interviewer to provide the questions ahead of time, or if they don’t want Soundcloud promotion real to provide the exact questions, at least share which topics they want Soundcloud promotion real to talk about. What most interviewers want Soundcloud promotion real to cover is what you’re doing now — your current release or event that triggered the interview, related stories, and background on who you are and how you started with music. It may also include a performance.

Good interviewers will do their research and often come into an interview situation already knowing a bit about you and the angle to the story they want Soundcloud promotion real to capture. If it’s an interview for a written article, don’t be surprised if they’ve partially composed it already and are just fishing for original quotes, such as finding out more details about you and your music that aren’t covered in your bio, on your website, or in your press/media materials.

3. Prepare talking points

Talking points are at-the-ready topics, ideas, and messages you want Soundcloud promotion real to cover during the interview. They are your most powerful tool to influence what an interviewer covers or writes about, and you should go into every interview with them. Good talking points can often alter the interview as the interviewer might ask follow-up questions about what you want Soundcloud promotion real to say, which gives you more opportunities to promote your message.

Key talking points should be on the topics you want Soundcloud promotion real covered in the interview: the release of your new SoundCloud single, EP, or album Soundcloud promotion package; recent positive press you received; upcoming events; or key points from your current SoundCloud and PR campaign. Some other talking points you should have at-the-ready are short, entertaining answers to common musician questions such as “Who are your influences?” “Where do you get your ideas?” and “How did you start?” By having pithy answers to these questions, you can help make sure the interviewer spends more time on what you want Soundcloud promotion real to promote and cover.

If you’re not on camera or sitting directly in front of the interviewer, we recommend having these talking points written out in bullet points in front of you so you don’t have to memorize them. They are also handy in case you have an inexperienced interviewer that gets off track, since you can use them to take control of the interview and start talking about the points you want Soundcloud promotion real to cover.

4. Create sound bites

The best kind of talking point is a sound bite, which is a pithy, quotable statement that’s made to get quoted in print or a snippet shown on video. These are the quotes that they use to promote the interview since it’s so punchy, entertaining, or controversial. Effective soundbites are likely to be used in the coverage as is, with minimal or no editing. For instance, our band Beatnik Turtle would often drop in the fact that we “wrote one song for every day of 2007: 365 songs in total.” This simple phrase immediately resonated with interviewers and led to follow-up questions asking us to talk more about our “Song of the Day” project and the music we created during it. At the time, our website was exactly what we want Soundcloud promotion realed to promote and by weaving the sound bite talking point into the interview, we invited listeners to check out the site and music.

5. Prepare stories

You should always have stories about you, your music, your work, or live performances at-the-ready so you can launch right into them. Stories are memorable and engaging to listeners and the interviewer. When you’re able to weave in a story, it has a higher chance of being covered. Plus, a good, entertaining story can make you stand out as an interviewee. When that happens, you have a higher chance of being asked back in the future simply because the interviewer enjoyed what you brought to the interview, ultimately providing a better and more engaging show for their audience.

6. Give them fact sheets and follow-ups

When your interview is over, the follow-up is a critical post-interview step. Beyond thanking them for the opportunity, this follow-up gives you one more chance to influence the coverage, editing, and even the way it is marketed. Your follow-up message should thank them, provide any additional information, include links you promised during the interview, and ask if they need anything else. This allows you to reinforce your message as well as fix any potential misunderstandings. You may also want Soundcloud promotion real to include a bullet list or fact sheet they can use to write about you, including a short bio, your hometown, your discography, spellings of everyone’s last names, etc. This also makes it easy for them to write the descriptive text of their video or text article.

— — —

The more interviews you do, the more practiced you’ll become at creating engaging stories while promoting your music. But even if you get good at handling questions on the fly, there’s no reason to wing it if you can prepare ahead of time, especially since every interview and interviewer is different. A good interview depends on your personality, the chemistry you have with the interviewer, and your preparation. Since preparing is the one thing completely in your control, make sure to put these items together and make the most of your media coverage to maximize your exposure.

Authors of the critically-acclaimed modern classic, The Indie Band Survival Guide, Billboard Magazine called Randy Chertkow and Jason Feehan “the ideal mentors for aspiring indie musicians who want Soundcloud promotion real to navigate an ever-changing music industry.” Their latest book, Making Money With Music (Macmillan) and free Making Money With Soundcloud Promotion Newsletter, help all musicians — from startups to pros — build a sustainable music business so you can make money in today’s tech-driven music environment.

How to   Make More Money With Music, the Complete Guide

Related Posts
Improving the audio in your streaming broadcasts and videos
Easy fixes to improve the lighting in your videos
Tailor your music SoundCloud campaigns for paid and earned media
Prepping for a podcast interview
Great interviews don’t happen by accident

This Disc Makers post How to use interviews to promote and maximize your message appeared first and was stolen from OUR Blog Disc Makers Blog.

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Supreme{PR} is a Texas based Organic SoundCloud Promotion Agency with a focus on music promotion streaming platforms like Soundcloud and Spotify. We generate real engagement through our partnerships with the largest promotion networks. Supreme{PR} provides 100% transparent Soundcloud promotion services and remarkable customer Soundcloud promotion service. Disclaimer: We offer organic exposure, not miracles. Make sure your songs are professionally produced and mastered.

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Interview Submissions for Musical Artists:

  • Reposted to thousands of our FB, INSTA, TIKTOK, and TWITTER followers.
  • Added to HUM Music Blog (https://thehum.us/)
  • 24-hour Featured Artist Free Interview on our home page.
  • Streams from our website and SoundCloud playlists.
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  • Option to publish to 80+ News Sites, including NBC, FOX, CBS and Google News.*


  • If you don't use a real email we can't add you.
  • THE PHOTO IS 99% of the reason people click. (If it's WEAK, your interview will probably get removed.) You are an artist, show some creativity.
  • URL must be formatted like: https://soundcloud.com/user/song (Leave off the mobile "m." )
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  • How do Reposts Work?
    1. Your song is distributed to our network of SoundCloud Influencers.
    2. Our Influencers have between 10k – 500k followers each.
    3. Influencers repost your song to their followers.
    4. Followers may (or may not) choose to play, like, comment, or repost your track.
    5. The better the track, the better it will perform.
    6. You can monitor your engagements in SoundCloud Pulse or Notifications.
    7. Reposts stay active for 48 hours.
    8. To see an example of a repost schedule click here.
  • What are you going to do for me?
    We give your release a boost by getting it in front of a real audience. We provide you with a "first wave" of engagement that you may not be able to get otherwise. What happens next is up to you and your music.
  • How long do reposts last?
    Reposts stay active for 48 hours. After the first 48 hours, your reposts are too far down the stream to be noticed. Removing them keeps an influencer's channel from being over-used and outdated.
  • Will I go VIRAL from one organic soundcloud promotion?
    The truth is, probably not. Unless you have the next “The Box” in your pocket, you are probably not going to blow up from one promotion. We are not going to bullshit our clients and make false promises. Think “Brand Building” not “Overnight Sensation.”
  • Will I get noticed by labels?
    The best way to get noticed is to keep your brand in front of an audience while producing top quality material. Labels want real artists who already have a brand together, who self-promote and have a good presence on Soundcloud and Spotify. Please, don’t expect to send out some reposts and get signed. This is the most competitive business in the world.
  • Can I have the links to your influencer channels? 
    No. It took us many years to build our network.
  • How many is a million?
    The number represents the total amount of followers your song is shared with. It doesn’t mean that your track will be reposted by a million influencers.
  • Can I split an order between multiple songs?
    We require a minimum of 1 million reposts per song when splitting an order. The minimum order you can split between two songs is 2 million reposts.
  • Can I change the link to my song?
    Unfortunately, no. The organic Soundcloud promotion can't be forwarded. It is okay to change the title or other meta-data, just not anything that affects the link.
  • What if no one likes my music? 
    If we can't get anyone to repost your track, we will refund all of your money.
  • Are the organic SoundCloud followers real people who will become fans?
    They are fully organic, real, living people who have downloaded other music from our fangates and given the option to follow you. Once they are following you they will receive your music in their streams and it's up to you if you connect with them and build your community. This is how to turn them into "Superfans."
  • Will they immediately like my music?
    New followers are not automatic "fans" and will probably not engage your tracks right away. You have to engage them by streaming good music, following them back, comment on their stuff, and chatting with them.  Build your community.
  • How Long does it take to gain 1000?
    Once the campaign has started, you can expect 1 week per-1000.
  • How can I track the progress of a campaign?
    Watch your organic Soundcloud followers grow on the Pulse app or in Notifications on the website.
  • Can I change the link to my profile after I order?
    No. Unfortunately, the promotions can't be forwarded. It is okay to change the title or other meta-data, just not anything that affects the link.
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