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Soundcloud Success: Episode 2. Plays, Likes, Follows… What do Soundcloud metrics mean?

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Published by The Supreme Team on July 23, 2020

Being a musical artist is in many ways like owning a business start-up. You create, publish, sell, negotiate, make profits, and market yourself like a business. Unlike a new business it can be tough for an artist to measure success. This is where SoundCloud metrics come in handy. Let’s take a look at some key SoundsCloud success indicators and see what they really mean. 

Plays and Vanity Metrics

Everybody loves plays! Pfft… They are “vanity metrics.” Plays or Streams are the kind of numbers that you would tell your friends about to impress them. They are often manipulated to make a song appear popular  and don’t really show what a listener thought of the track or if they even finished listening to it. (How many tracks have you seen with a million plays and no reposts? Something is wrong there…) In many cases, plays can be considered a vanity metric for these reasons. 

Music is an experience. In order to determine the importance of it, a listener has to be engaged in the experience. A “play” says nothing about the experience of the listener or if they actually paid attention to it. Therefore, other engagement types are probably better indicators. 

Likes and Reposts

The more effort and personal investment a user has to give to perform an action in response to a song offering the more engaged a user has to be. By this definition likes are better than plays but cheaper than reposts. Likes only require a single mostly anonymous click. A repost is a much stronger response because the reposted song appears on the reposter’s profile. It reflects on their reputation as a music connoisseur. They are vouching for your style and talent as an artist. Your viability as a star; that is a big deal. 

Comments 

Comments are a considerable endorsement. A comment is the most time consuming action because it requires typing, thinking, and sometimes even grammar… By this definition comments represent commitment, reputation, and of course, effort. This could make comments one of the strongest indicators for hyper-engaged fans; even when they are negative. The downside is SoundCloud comments are as likely to be spam as they are real. It’s important to monitor them as they come in to keep your audience legit. Make sure you respond to every legit comment to make Superfans out of the commenter. (Even if they hated your music.) 

Followers

Followers are the most valuable metric and the hardest to obtain in large numbers. Your followers are your fanbase. They represent a direct measure of your popularity. A large follower metric is the key to success with each song premiere because your loyal followers’ streams create exponential promotion.

Summary

The truth is every artist should work to develop all metrics in good balance to show strong engagement from real fans. This is the best way to look at metrics. Supreme{PR} can help you develop this type of promotional balance and grow a real fan base over time. 

The Influencer

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SoundCloud Reposts

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SoundCloud Streams

SoundCloud Fangate Followers

Spotify Playlist Streams

Spotify Fangate Followers

TikTok Influencers

FREE INTERVIEW

Interview Submissions for Musical Artists:

  • FREE PROMOTION FOR YOUR SONG RELEASE
  • Reposted to thousands of our FB, INSTA, TIKTOK, and TWITTER followers.
  • Added to HUM Music Blog (https://thehum.us/)
  • 24-hour Featured Artist Free Interview on our home page.
  • Streams from our website and SoundCloud playlists.
  • Daily emails to industry professionals.
  • Option to publish to 80+ News Sites, including NBC, FOX, CBS and Google News.*

Interview

  • If you don't use a real email we can't add you.
  • THE PHOTO IS 99% of the reason people click. (If it's WEAK, your interview will probably get removed.) You are an artist, show some creativity.
  • URL must be formatted like: https://soundcloud.com/user/song (Leave off the mobile "m." )
  • This field is for validation purposes and should be left unchanged.

FAQ

  • How do Reposts Work?
    1. Your song is distributed to our network of SoundCloud Influencers.
    2. Our Influencers have between 10k – 500k followers each.
    3. Influencers repost your song to their followers.
    4. Followers may (or may not) choose to play, like, comment, or repost your track.
    5. The better the track, the better it will perform.
    6. You can monitor your engagements in SoundCloud Pulse or Notifications.
    7. Reposts stay active for 48 hours.
    8. To see an example of a repost schedule click here.
  • What are you going to do for me?
    We give your release a boost by getting it in front of a real audience. We provide you with a "first wave" of engagement that you may not be able to get otherwise. What happens next is up to you and your music.
  • How long do reposts last?
    Reposts stay active for 48 hours. After the first 48 hours, your reposts are too far down the stream to be noticed. Removing them keeps an influencer's channel from being over-used and outdated.
  • Will I go VIRAL from one organic soundcloud promotion?
    The truth is, probably not. Unless you have the next “The Box” in your pocket, you are probably not going to blow up from one promotion. We are not going to bullshit our clients and make false promises. Think “Brand Building” not “Overnight Sensation.”
  • Will I get noticed by labels?
    The best way to get noticed is to keep your brand in front of an audience while producing top quality material. Labels want real artists who already have a brand together, who self-promote and have a good presence on Soundcloud and Spotify. Please, don’t expect to send out some reposts and get signed. This is the most competitive business in the world.
  • Can I have the links to your influencer channels? 
    No. It took us many years to build our network.
  • How many is a million?
    The number represents the total amount of followers your song is shared with. It doesn’t mean that your track will be reposted by a million influencers.
  • Can I split an order between multiple songs?
    We require a minimum of 1 million reposts per song when splitting an order. The minimum order you can split between two songs is 2 million reposts.
  • Can I change the link to my song?
    Unfortunately, no. The organic Soundcloud promotion can't be forwarded. It is okay to change the title or other meta-data, just not anything that affects the link.
  • What if no one likes my music? 
    If we can't get anyone to repost your track, we will refund all of your money.
  • Are the organic SoundCloud followers real people who will become fans?
    They are fully organic, real, living people who have downloaded other music from our fangates and given the option to follow you. Once they are following you they will receive your music in their streams and it's up to you if you connect with them and build your community. This is how to turn them into "Superfans."
  • Will they immediately like my music?
    New followers are not automatic "fans" and will probably not engage your tracks right away. You have to engage them by streaming good music, following them back, comment on their stuff, and chatting with them.  Build your community.
  • How Long does it take to gain 1000?
    Once the campaign has started, you can expect 1 week per-1000.
  • How can I track the progress of a campaign?
    Watch your organic Soundcloud followers grow on the Pulse app or in Notifications on the website.
  • Can I change the link to my profile after I order?
    No. Unfortunately, the promotions can't be forwarded. It is okay to change the title or other meta-data, just not anything that affects the link.
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