Building Anticipation: Create a Buzz for Your Song

Building Anticipation: Getting Started For any musician whether new or already established, it is important to create a buzz for your new release. Building anticipation for a new song or album will get your audience excited for what you are about to release. This is...

Promoting Yourself: Grow Your Fan Base

Promoting Yourself: Getting Started As a musician, every artist wants to see their name in lights. Hearing themselves on the radio or the music video played on a popular music channel is a dream. While this could be a reality for some, many will find themselves...

YouTube Engagement: Getting More from Fans

YouTube Engagement: Getting Started It doesn’t matter how successful you are as a musician. In order to stay relevant, you have to go with what the masses are into. This doesn’t mean to change your sound or to copy others, in fact, it would help you more or less if...

The Difference Between Publicists, Managers, and Agents

As the business development director here at AMW, it’s part of my job to answer questions any of our potential clients may have when they’re considering working with us. Particularly with clients who are newer to the entertainment world, I get asked a few specific...
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