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Lessons in Music Marketing From 2018

[Editors Note: This article was written by Rich Nardo.] For those of us who make their living in the music business, there are a lot of reasons to celebrate as of late. The industry jumped from roughly $16.1 billion dollars generated in 2016 to over $43 billion in...

Why Faking Your Fanbase Never Pays Off

[Editors Note: This article was written by Patrick McGuire.] In 2018, the practice of buying fake social media followers, likes, comments and even song streams is a popular one not just with musicians but also with politicians, business leaders and non-famous people...

5 Quick Psychology Hacks to Improve Your Cover Art

Some people say you should never judge a book by its cover. However, the cover is the first thing we see so there’s no surprise it actually affects our decision. When we look for music online, we also see dozens of different album covers. We look at colors, shapes,...

S.T.A.G.E.S. of Email Marketing [Pt. 6]

[Editors Note: This is the sixth and final volume in a multi-part series by Cheryl B. Engelhardt, singer/songwriter, composer, and the owner of the music career consultation site In The Key of Success. In this series, Cheryl breaks down the key S.T.A.G.E.S. of email...

The S.T.A.G.E.S. of Email Marketing [Pt. 5]

[Editors Note: This is the fifth volume in a multi-part series by Cheryl B. Engelhardt, singer/songwriter, composer, and the owner of the music career consultation site In The Key of Success. Cheryl will be breaking down the key S.T.A.G.E.S. of email marketing for...

The S.T.A.G.E.S. Of Email Marketing [Pt. 1]

[Editors Note: This is the first in a multi-part series by Cheryl B. Engelhardt, singer/songwriter, composer, and the owner of the music career consultation site In The Key of Success. Cheryl will be breaking down the key S.T.A.G.E.S. of email marketing for...
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