What should I consider when starting a SoundCloud reposts campaign?

Only upload your best material. 
For people who are new to your band and music, you only have one shot at impressing them. You know how it goes: if you discover a new artist, you’ll give one track-maybe two-a shots, and if those aren’t to your liking, you’ll move on.

It’s essential that you don’t post everything you create on your SoundCloud account. And, you definitely don’t want to buy SoundCloud reposts for sub-par material. Sure, a Soundcloud upload is less definitive than a track distributed to iTunes or Spotify, but it’s still out there for public consumption, and fans you win with SoundCloud plays can certainly become paying customers for gigs and actual releases. Ideally, your profile should showcase your best work.

When considering a repost promotion, ask yourself these questions: Is this ready for release? Do I consider this a finished track? If so, then go for it!

Some bands argue that SoundCloud is the best platform for sharing music in progress to get feedback from friends and fans, but the big acts don’t do it, and the benefit of that feedback doesn’t outweigh the importance of a great first impression.

Include Good Information on your reposted track.
You want to be searchable to supplement your repost promotion. Your music should be instantly findable based on the track title, your artist name, and the keywords and genres associated with it. That’s why it’s important that you label everything correctly. With the new SoundCloud reposts, the platform now suggests that adding your artist name in a track upload is no longer essential. I say that’s wrong. Why? Because with the SoundCloud repost feature, people can now repost your tracks to their own feed, and the only way to then trace the name of the original artist is by looking at the minuscule reference to the original uploader. Not the way to go.

For track titles, stick to the following format: “Artist name – Track Title (Mix Type).”

In terms of genre, always make sure to place the correct genre as the first ‘keyword’ to the track. It’s important to do this because SoundCloud has an explore function that indexes all the ‘trending’ tracks within a particular genre. The only way to define the genre is through the keywords, and the first one that’s embedded in the player is often the most valuable in determining the genre. Alternatively, the platform’s search function browses through keywords as well, so if you search for ‘electro.’ it’ll find tracks that have that word embedded in its title, keywords, and lastly description.

Other keywords that are important to include: are the original artist, associated artists, record label, and possibly the place where you’re from or any notable clubs you’ve played. A common mistake I see bands making is not providing a succinct biography and contact information on their profile. Ideally, you should place your contact email address on top, or that of your booker/manager, followed by a short bio (about 50-250 words) written in the third person. Include info about who you are, what you do, any labels you’re associated with, and any notable achievements.

SoundCloud Reposts Across The Web