Write albums with songs that are short.
All songs are available and every song more or less receives the payout per stream. As long as an artist can make people conscious of their art they have an chance to develop a career in music.
This technique has been turned by rappers like Drake with records loaded with a lot of tracks that were shorter, into an art. And he isn’t alone. The strategy generates plays, while multiplying per-stream revenue, thereby ensuring a top-charting record.
Fact: Spotify doesn’t pay for any song that gets skipped before the mark. But this goes beyond the easy payment.
Whether or not that career becomes a fulltime job is a discussion that is totally different, but the opportunity for success exists.
Make an impact in below 30-seconds.
“Curators and streamers alike need to be captivated by a new song in under 30 seconds,” Goodrich told us.
In many ways, playlists are the mixtapes, or the new radio, as they function to help aid in the discovery of talent.
Any artist will tell you that now in streaming real success requires inclusion on playlists, especially those curated by brands or influencers with large followings.
Streaming is as much a means of life for musicians since it’s a game, and games are often won or lost depending on the intelligence of the players.
In theory, streaming should provide all artists with a fair likelihood of organically building an audience, provided they could game the system.
The promise of streaming is that it provides a chance to artists at every level .
For developing artists, the strategy also raises the odds of landing big playlists — while also raising positive metrics about songs (more on that later).
As with any game, however, success depends largely on the skill of the participant, and by increasing the profile of your music on a streaming services, a carefully implemented strategy is required.